Guerrilla Marketing - Where It Is Now

David Atkinson | Posted 23.01.2014 | UK
David Atkinson

With London 2012 slowly receding into the past, and the next wave of global sporting events such as the 2014 World Cup in Brazil and the Glasgow Commonwealth Games imminent, it's time to consider the state of ambush, or guerrilla, marketing in the sports world.

G4S Loses 28% Of Olympics Security Pay After Locog Claws Back £70m

The Huffington Post UK/PA | Charlie Thomas | Posted 12.02.2013 | UK

G4S - the security firm whose bungled attempts to provide enough people for the Olympic Games made headlines worldwide, is to take a bigger-than-expec...

10% Off Wine For Mothers, Journalists, Bankers, Germans & Gingers

Huffington Post UK | Sara C Nelson | Posted 06.03.2013 | UK

Are you ginger? A mother? A journalist? A banker? German? Perhaps a ginger German journalist? Do you drink wine? Well you're in luck, for if you f...

Should G4S Be Banned?

PA | Posted 21.09.2012 | UK Politics

G4S, the private company at the centre of the Olympics security shambles, should be the first outfit on a Government blacklist of high-risk firms that...

G4S Still Want Their £235m For Olympics - But Locog Haven't Paid Them Since July

The Huffington Post UK | Dina Rickman | Posted 11.09.2012 | UK

The chief executive of G4S has said he still expects Locog to fulfil the £235m contract for Olympic security, despite the army having to step in to f...

Girl Power! The Success of Female Athletes at the Games

Adrian Moorhouse | Posted 29.10.2012 | UK Sport
Adrian Moorhouse

In the first Olympic Games in the modern era (1892) there were no female competitors and it has taken until 2012 for the historic moment to arrive when every nation competing in the Olympic Games have fielded female athletes (44% of all athletes).

Paralympic Organisers Accused Of Discriminating Against Wheelchair Users

PA | Posted 26.08.2012 | UK

The organisers of the Paralympic Games have been accused of discriminating against the disabled by making wheelchair users book tickets for events via...

Commission for a SL - Our Story So Far

Shaun McCarthy | Posted 09.10.2012 | UK Sport
Shaun McCarthy

It was several years ago, 2008 I think, when one of our Commissioners, Professor Stuart Green had a little rant about legacy.

It's Time to Big Up and Bonus the Games Makers at London 2012

Mark Hillary | Posted 10.10.2012 | UK Sport
Mark Hillary

The first time volunteers were used at the Olympic games was at London in 1948 so it's only appropriate that at the London 2012 games over 70,000 volunteered to help out. Olympic volunteering is coming home.

The Government Are Gold™ Medal™ Winning Spoilsports

Tiernan Douieb | Posted 08.10.2012 | UK Politics
Tiernan Douieb

What I can see is that this 'golden summer' that Cameron keeps calling it, will quickly become a 'golden era' that we look back on as a fabled time, while the legacy of this government ensures it doesn't happen again for quite some time.

Will There be a Legacy?

Shaun McCarthy | Posted 08.10.2012 | UK Sport
Shaun McCarthy

Expectations were high. London 2012 was expected to deliver the most sustainable Games ever. But will there be a legacy? I have always seen London 2012 as a sustainable regeneration project interrupted by a few weeks of sport. This is a view developed by the political leaders at the time and led to the concept of the sustainable Games.

Twitter's Role In the Olympics Ticket Fiasco

Olivia Heath | Posted 08.10.2012 | UK Sport
Olivia Heath

It's like a flash sale - red and yellow lights sporadically blink on your screen. You're bursting with anticipation as sweat oozes from the palms of your hands all whilst sitting awkwardly on the edge of your seat. Seeing the words "No tickets found" in bright orange is a sudden moment of despair.

Missing Cameroon Athletes 'Free Until Visas Expire'

PA | Posted 08.08.2012 | UK

No action can be taken over seven Cameroonian athletes missing from the Olympic village until their visas expire, officials said today. Team Camero...

The Next Big Thing? *Olympic Special* - Cheering on the Champions of British Business

Alex Perry | Posted 06.10.2012 | UK Sport
Alex Perry

So yes, the branding rules are strict. And yes, people's attentions have been more focused on their TVs than shop windows. But small businesses can - and have - used the Games to their advantage. BrandGB is a powerful thing; so let's use it both now and beyond London 2012.

Can Team GB Eclipse Medal Haul From Beijing 2008?

PA | Posted 06.08.2012 | UK Sport

The Great Britain team claimed two more gold medals today putting it on course to make the London 2012 Games the best for more than a century. The ...

Gone To Pot: Judo Fighter Nicholas Delpopolo Expelled For Taking Cannabis

The Huffington Post UK | Ted Thornhill | Posted 06.08.2012 | UK Sport

Judo fighter Nicholas Delpopolo has tainted the US team image after he tested positive for cannabis. However, he claimed that he'd ingested marijua...

Golden Tickets: 25 Million Attempt To Get To The Games

The Huffington Post UK | Jessica Elgot | Posted 06.08.2012 | UK

There's one thing more valuable than an Olympic gold medal - a ticket to watch someone win one. In the aftermath of Team GB's successful first week...

My Olympic Week

Catherine Lawson | Posted 03.10.2012 | UK Sport
Catherine Lawson

It's the end of the first week of the London 2012 Olympics and I've learned two valuable life lessons: first, grown men will fight small children for the chance to sit at the front of the DLR and pretend to be the driver; and second, don't jump up for a full-on Mexican Wave whilst holding a plastic pint glass full of lager.

PHOTOS: A Bird's Eye View Of The Games

The Huffington Post UK | Posted 02.08.2012 | UK

Want to watch the Olympics but work won't let you? Locog have come up with a perfect solution, setting up six twitter accounts to send out live images...

London 2012: Sponsorship and the Legacy of the Games

Shaun McCarthy | Posted 30.09.2012 | UK Sport
Shaun McCarthy

Over the seven years I have been chair of the Commission I have met a wide variety of people from NGOs and also most of the corporate sponsors to talk about issues related to the sustainability of the Games and its legacy.

A Day at the Olympics, Pluses and Minuses

Mark Perryman | Posted 30.09.2012 | UK Sport
Mark Perryman

Over the past few days I've lost count of the number of politicians decrying critics of the Olympics. Labour's newly appointed 'Olympic Legacy Adviser' Tony Blair has returned to one of his favourite themes, declaring war on cynicism.

Dr Dre's Beats Headphones Evade The Olympic Branding Police

The Huffington Post UK | Ted Thornhill | Posted 01.08.2012 | UK

The London 2012 Olympics will be known as one of the strictest ever in terms of branding regulations – with Locog officials stamping down on athlete...

Well, That's One Way To Fill The Empty Seats

Posted 31.07.2012 | UK

Locog is putting them up for auction, and calling in the army. The Daily Mail suggested letting the "countless people without tickets around the stadi...

'Packed To The Rafters?': Locog Release 3,000 Extra Tickets

Posted 30.07.2012 | UK

Locog has released 3,000 extra tickets for the London Olympics - despite claiming most venues are "packed to the rafters." The organising committee...

Schoolchildren Given Front Row Seats For Free In Order To Fill Empty Spaces

Barcroft | Lucy Sherriff | Posted 30.07.2012 | UK Universities & Education

Schoolchildren have been handed front row tickets to watch Olympic events after recently published pictures showed hundreds of seats were left unfille...