The Mayor of London's New Year's Eve Firework Display was flagged as the spectacular visual extravaganza we've come to expect, but this year it was also billed as the world's first ever 'multi-sensory' firework display thanks to a partnership with Vodafone and experimental food scientists Bompas & Parr.
Fact: Londoners hate waiting. Tubes more than two minutes away, be damned. Slow walkers, we curse you. So, to get a Londoner to queue - to wait - for bloody hours, something extraordinary has to happen. Or the world's first multisensory fireworks display has to be happening on the Thames to bring in the New Year. Yeah, I know - what the hell's that, right?