This week, Tate's original building re-opens after a £45million face-lift. Tate Britain is glamorous once more, a temple of cool and contemplation. Tate was a gift to the public from Henry Tate, a sugar baron. He donated his great collection of British art to the nation as well as £110,000 to pay for a new gallery on condition that the state would look after it.
Warren Buffett isn't often wrong. Yet he was when he said: 'It takes 20 years to build a reputation and five minutes to ruin it.' Most reputations are severely damaged because an organisation has failed over many years to operationally live up to the high expectations set by their PR and marketing activity.