The job of chairman of the BBC Trust is up for grabs. On paper it looks like a dream job. Not too taxing; perks of being a civil servant; good pay; great working environment; interesting, high-profile, semi-altruistic organisation. However, unless you've been living on Mars for the last 15 years, you'll know that this is, in fact, the job from hell.
Some good public sector building blocks are already in place. For instance, the Government is in the midst of its biggest ever international marketing campaign, with some private sector support, to secure sustained increases in trade, inward investment, tourism and foreign students. But, more is needed to maximise long-term economic and reputational legacy.