Loyalty

Data: As With Most Things, It's Not What You've Got, It Is How You Use It

Donald Hamilton | Posted 03.06.2014 | UK Tech
Donald Hamilton

Usable customer insight from every touch-point will allow a business to reduce churn, increase satisfaction and grow revenues. Customer retention budget should be used in tandem with acquisition budgets to ensure that the customers being generated are the ones that you want to retain and supply your business with great long-term value.

Coffee Loyalty Cards - The Stamp of Success

Dominic Irvine | Posted 02.06.2014 | UK
Dominic Irvine

"Do you have a loyalty card?" the Barista asked as I paid for my double espresso. My card was duly stamped - only two more coffees before I could claim a free brew. Most people in the queue had a loyalty card too. And so I got to thinking.

How Committed Are Your Staff?

James Caan | Posted 16.06.2014 | UK
James Caan

A good leader will know exactly how to get each member of staff motivated. Remember we all have different drivers so the one-size-fits-all approach isn't a good one to take. Take the time to understand what makes each person tick and what sort of managerial approach they respond best to.

Five Action Points to Retain and Grow Your Customer Base

Raconteur Media | Posted 23.01.2014 | UK
Raconteur Media

Given how central customer loyalty is to the bottom line for every smart company, I wanted to share five insights and action points from my research that I believe are essential to getting a customer loyalty strategy right

Mobile Marketers and the Customer Interaction Journey

Jon Worley | Posted 15.10.2013 | UK Tech
Jon Worley

Increasingly marketers are experimenting and investing in ways to close the campaign loop to improve relevance and quality of offers made to customers. New techniques are becoming available to better monitor the customer's journey and redemption behaviour, thereby improving the quality of customer insights and optimising campaign return on investment.

Act Now! Consumer Shopping Habits Are Evolving

Jon Worley | Posted 30.07.2013 | UK
Jon Worley

High-street retailers looking to weather the peaks and troughs of our current economy must consider implementing a joined up multi-channel strategy.

Is This the Future - High Street to iStreet?

Jon Worley | Posted 27.04.2013 | UK Tech
Jon Worley

High streets need to make available the tools consumers desire to interact in-store. This will allow the consumer to not only browse in-store, it will also encourage them to complete their purchase and take their shopping away with them.

All Change: The Emerging Opportunity in Emotional Loyalty

Sana Dubarry | Posted 05.02.2013 | UK
Sana Dubarry

Every brand campaign needs to factor in consumers' instant and direct access to more information, more channels and more choice than ever before. Today the fight for customer loyalty is the new frontline in the marketing battle.

Mobile Wallets: Who's After Your Money?

Karan Chadda | Posted 02.12.2012 | UK Tech
Karan Chadda

Mobile money and wallets (paying for things with your phone) have been all over the news recently. Many companies see a valuable income stream flowing from such payments and they're all setting up systems in the hope that theirs will become dominant in the market.

Remove the Bulge From Your Wallet: Introducing Kooki, the Loyalty Card App

Thomas Church | Posted 06.10.2012 | UK Tech
Thomas Church

Is your wallet or purse bulging at the seams with receipts and loyalty cards? That's the problem which inspired Kartina Tjandra to create Kooki, a new app for the iPhone and Android that lets you put all those reward cards onto your mobile phone.

Smugglers Don't Always Get the Hollywood Ending

Nick Brewer | Posted 15.09.2012 | UK Entertainment
Nick Brewer

I was sentenced to 10 years in one of South America's hardest Maxi Prisons: Devoto in Buenos Aires - a place where gangs would quite happily slit your throat for a phone card. How did I end up in that hell hole? I was caught with 200 kilos of pure cocaine....part of a 1000 kilo consignment I was waiting for; which luckily never arrived - as I would never have gotten out of prison.

The Cynical Guide to Loyalty Programmes

Jude Thorne | Posted 24.06.2012 | UK Lifestyle
Jude Thorne

Financially, times are tough for most of us at the moment and the recent budget hasn't done much to make life easier for cash strapped consumers. But are we missing out on ways to make our household budgets go further?