Usable customer insight from every touch-point will allow a business to reduce churn, increase satisfaction and grow revenues. Customer retention budget should be used in tandem with acquisition budgets to ensure that the customers being generated are the ones that you want to retain and supply your business with great long-term value.
Increasingly marketers are experimenting and investing in ways to close the campaign loop to improve relevance and quality of offers made to customers. New techniques are becoming available to better monitor the customer's journey and redemption behaviour, thereby improving the quality of customer insights and optimising campaign return on investment.
Is your wallet or purse bulging at the seams with receipts and loyalty cards? That's the problem which inspired Kartina Tjandra to create Kooki, a new app for the iPhone and Android that lets you put all those reward cards onto your mobile phone.
I was sentenced to 10 years in one of South America's hardest Maxi Prisons: Devoto in Buenos Aires - a place where gangs would quite happily slit your throat for a phone card. How did I end up in that hell hole? I was caught with 200 kilos of pure cocaine....part of a 1000 kilo consignment I was waiting for; which luckily never arrived - as I would never have gotten out of prison.