The growing interest in American TV as a substitute for our own is not simply an idiosyncrasy, it signifies of Britain's failure to keep pace with the cultural market. The relative incompetence of home-produced programming becomes apparent in the context of the global marketplace - beyond the iPlayer horizon, Britain is punching well above its weight.
Instead of being shut out or feeling excluded, customers are now connecting with the brands they love and feeling that they are part of an industry which has traditionally been closed off to outsiders. This increased level of interaction is allowing brands to monetize through awareness, engagement, passion and brand loyalty.
Although her realm is the 1960s, Betty would, in fact, have been perfect for the Twitter generation - half the time she'd be posting cutesy Instagram pictures of cakes she'd baked or boasting about her home decor, and the rest throwing out shock-jock curveball rants about politicians, immigrants and Honey Boo Boo.