Men don't need Mary Portas to validate and endorse their grooming habits. In fact, all we need to do is look at movements like the Bearded Villains and the many charitable organisations like Decembeard and Movember to see how men's grooming is carrying positive messages. We really want the best for each other - I honestly believe that.
The male grooming industry has erupted in the past five years and is now a multi-million pound industry growing by the minute, with areas such as Liverpool, Newcastle, Essex and London taking president over the evolution, presenting an organic cultural advertising campaign showing men how to make themselves look good and still getting the girl.
Is it the inspiration of dapper gentlement in the likes of cult television shows such as Mad Men, James Bond in his speedos or tuxedo, or the gorgeous David Gandy? Is it that men are becoming more clued up on fashion, style and showing more of an interest in having a beauty regime? Men are becoming more vain than women and it's not just me thinking this.
First there was 'guyliner', 'manscara' and 'male varnish', now cosmetics brand, Eylure, has taken the male grooming industry to another level with the...