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Mark Borkowski

Highly Evolved: Advertising Week Europe and Brand Survival in the Now! Economy

Mark Borkowski | Posted 18.05.2013 | UK
Read More: Ads, Awe, Advertising, Public Relations, Advertising Week Europe, Facebook, Pr, UK Business, UK Economy, UK Media, Advertising Week, Adweek, Mark Borkowski, UK News
Mark Borkowski

Software may be eating everything. But one thing that I've seen at Advertising Week Europe today is that we're learning to adapt to these changes with zeal. This morning, Trevor Beattie announced the death of the 30 second advert, advocating a culture of five second segments instead.

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Bad Review of Unauthorised 'Father Ted' Stage Show Led to Legal Threat

John Fleming | Posted 12.11.2012 | UK Comedy
Read More: Stage, Review, Copyright, Claire Smith, Fawlty Towers, Mark Borkowski, Edinburgh Fringe, Pr, Journalism, Private Eye, Television, Show, Father Ted, Ian Fox, Tv, Richard Herring, Scotsman, John Robertson, Comedy, Dinner, UK Comedy News
John Fleming

If you are a performer, reviewers are like Americans. It is difficult to live with them, but it is difficult to live without them.

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The Media Must Commit Itself to a New Model of Fame

Mark Borkowski | Posted 16.10.2012 | UK
Read More: Olympic News, Mark-Borkowski, Big Brother, Tabloid Culture, Sport, UK Media, 2012 London Olympics Games, UK News
Mark Borkowski

After a fortnight of joy, optimism and delight we are, for once, looking ahead and contemplating a new horizon. We thought we all lived in a mean, unpleasant land of imperfection, one where tabloid culture and trifling lifestyle ruled.

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The Royals and Us: Is it Really So Rosy, Or Just Another Fad?

Mark Borkowski | Posted 01.08.2012 | UK Politics
Read More: Mark Borkowski, Queen, Diamond Jubilee, Jubilee, The Queen, UK, Queen's Diamond Jubilee, UK Politics, British Royal Family, UK Royal Family, UK Politics News
Mark Borkowski

In the run-up to the Jubilee juggernaut, the western media has become obsessed with the newfound brand success of the British Royal Family aka Brand GB.

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