Market Research

The Tour de France: Sporting Event Meets Branding Masterclass

Jack R. Miles | Posted 23.07.2014 | UK Sport
Jack R. Miles

The Tour de France revels in its own history... split into several clear stories - the story of who will win a stage and the races for the yellow, green, polka dot and white jerseys, all split into 21 stages (or indeed, chapters)... the Tour de France is the only major sporting event that demonstrates such complete cohesion between event and brand.

A Personal View of This Year's EphMRA Annual Conference

Sarah Phillips | Posted 27.08.2014 | UK
Sarah Phillips

Travelling home on the Eurostar from this year's EphMRA conference in Brussels, I pondered whether the pharmaceutical market research industry is 'Embracing Change and Cultivating Opportunity' as per the title of the conference.

Winning With New Products - a Theory of Normalcy

Nasir Zubairi | Posted 01.06.2014 | UK Tech
Nasir Zubairi

Fact: The more we understand about the lives and environment of our target customers the better we are able to market our products to them and accelerate adoption

Fair Trade Insights for Fairtrade Fortnight - What Do Consumers Think About Brands With a Fair Trade Ethos?

Jack R. Miles | Posted 05.05.2014 | UK
Jack R. Miles

As we're approaching the conclusion of Fairtrade Fortnight, which runs from 24th February to 9th March, it feels appropriate to look in detail at what fair trade means for brands and consumers today.

The Research Industry and the Media: A Match Made in Heaven

Jack R. Miles | Posted 05.04.2014 | UK
Jack R. Miles

The Telegraph's article highlights the similarities between the research industry and the mainstream press - and shows that they can work well together, clearly suggesting that the two disciplines can collaborate in the future for joint betterment...

Fortune Favours the Bold: 2014 - A Year for Unpredictable Marketing Approaches

Jack R. Miles | Posted 22.03.2014 | UK
Jack R. Miles

The New Year is upon us, and the blogosphere is awash with posts along the lines of 'Predictions for 2014' and 'What will be big in the next twelve months'. The irony is that we live in an increasingly unpredictable, turbulent world, in which accurate forecasting is an increasingly hard act to master.

Think Like Peter Crouch - The Success of Your Christmas Ad Campaign Depends on It

Jack R. Miles | Posted 05.02.2014 | UK
Jack R. Miles

When deciding how to stand out at Christmas, it is vital that brands leverage and amplify their DNA - taking what is at the core of their identity and leveraging it in a way that is likely to resonate with consumers on a festive level.

Billboards in the Sky - Why Ryanair Needs to Change the Mood Music

Milorad Ajder | Posted 27.01.2014 | UK
Milorad Ajder

Ryanair, one of the most successful brands in the last 25 years, has always taken an uncompromising approach when dealing with its customers - follow the rules to the letter and get a cheap fare - any deviation and costs will escalate. No excuses, no quarter given...

Wearing the White Cashmere Coat

Sarah Phillips | Posted 25.01.2014 | UK
Sarah Phillips

I left Dublin this year, at the close of ISPOR's 16th Annual European Congress, thinking in terms of what is important when making a decision. The parameters need to be simple, intuitive and transparent in any evaluation model. This sounds straightforward, but which parameters should be measured, and how is a fair decision made?

Chasing Insights: A question of causality

Jack R. Miles | Posted 23.01.2014 | UK
Jack R. Miles

As researchers, we all love that 'eureka' moment; when we catch a glimpse of an underlying truth beyond the reams of data, the endless transcripts and...

Dangerous New LGB Data - How Three Out of Four Lesbian, Gay, Bisexual Brits Just Disappeared

Ian Johnson | Posted 23.01.2014 | UK Lifestyle
Ian Johnson

How many LGBT youth groups, suicide prevention lines, anti-bullying groups or gay health initiatives are in line to see their funding slashed because the 'official' count of LGBT people in the UK according to the ONS has now just been revised downwards - by more than 75%?

What Does the Prism Debate Mean for Brands?

Colin Strong | Posted 12.08.2013 | UK Tech
Colin Strong

Personal data is very much on the agenda but have brands really understood the implications? We have always been aware of the potential for negative publicity when things go wrong but it is only recently that we have started seeing the flip-side. Brands can actually accrue good publicity and custom for handling personal data and privacy issues well.

Crime Is Falling - But Have We Noticed?

Simon Atkinson | Posted 06.07.2013 | UK Politics
Simon Atkinson

What does appear to be clear beyond reasonable doubt is that crime in this country is falling. It's falling in some other countries too, but the decline is particularly marked in Britain. Crime in England and Wales has halved since the 1990s, including an 8% fall in a single year.

Standing out From the Crowd: How to Make Yourself Heard in the Research Sector

Jack R. Miles | Posted 01.07.2013 | UK
Jack R. Miles

The research sector is often seen to be dominated by a few of the biggest names, so how do smaller agencies make themselves heard under the noise from much bigger beasts?

Five Principles to Succeed With Innovation

Nasir Zubairi | Posted 29.06.2013 | UK
Nasir Zubairi

There are a plethora of lists citing the most innovative companies in the world published by some notable names in media. It does not matter that all differ in their membership; the debate of who is in and shouldn't be and who is missing but should be in is not important. What is important is that there are common principles of innovation to learn from and that can be drawn from the companies that are expertly surfing ahead on the wave of creativity.

The Road to Reputation Recovery

Milorad Ajder | Posted 09.06.2013 | UK
Milorad Ajder

Change is happening fast and it's clear that for many companies, the challenge is to keep up. We live in a world where value is being built and destroyed at mindboggling speeds, shareholders are becoming more radicalised and consumers can pass and spread judgement on a company in the blink of an eye.

A Nation of 'Nethusiasts?

Simon Atkinson | Posted 12.05.2013 | UK Tech
Simon Atkinson

Whether we use the term "digital divide" or not, we need to keep a very keen eye on what's happening below the surface, and how quickly (or not) each segment is changing its behaviour. In time, perhaps we will all be at the digital "promised land".

Europe Is Flat, but the World Is Not

Simon Atkinson | Posted 27.03.2013 | UK Politics
Simon Atkinson

Today's depressing GDP figures paint a picture of a British economy which is flat at best. But do these official statistics chime with the experience of consumers across the country?

The Mobile Majority

Simon Atkinson | Posted 18.02.2013 | UK Tech
Simon Atkinson

With the latest wave of Ipsos MORI's Technology Tracker comes something of a landmark, as we see smartphone ownership rising above the 50% mark for the first time. Little over two years ago, in Summer 2010, the figure stood at just 20%.

Musings on Debates and Brands in the Early Morning

Milorad Ajder | Posted 23.01.2014 | UK Politics
Milorad Ajder

It does seem so easy for many organisations to default to corporate speak - presumably because it acts as a kind of security blanket in what seems to be an increasingly hostile world. But then I thought if the words have no meaning why bother to speak in the first place?

The Future for Market Research

Sarah Phillips | Posted 01.12.2012 | UK
Sarah Phillips

The commercial backdrop for any pharmaceutical company bringing a product to market is the changing market landscape they face. This is largely one of fragmentation, both in terms of the types of patient who are appropriate for targeting and in terms of the disease.

Sell Britannia

Keith Glasspoole | Posted 08.10.2012 | UK
Keith Glasspoole

When considering the current crop of advertising, seeking to tap into the patriotic Olympic spirit, how many of them are succeeding in this aim? Which are born British, and which are trying to thrust Britishness upon themselves?

A Profession by Any Other Name - The Shame of Market Research

Sarah Phillips | Posted 01.10.2012 | UK
Sarah Phillips

I was carving a loaf of bread this weekend, with my new bread knife. For some reason, I didn't look at the knife and think to myself, 'Wow, that's some knife skills you have, maybe you could be a surgeon'.

Freedom of Access? Asthma Inhalers Available in Pharmacies

Sarah Phillips | Posted 30.09.2012 | UK
Sarah Phillips

Having easy access to reliever inhalers, when you have forgotten to bring one with you, must surely be a good thing?

Retaining Loyal Customers: Much More Than Just Service With a Smile

Wiggert de Haan | Posted 20.08.2012 | UK
Wiggert de Haan

Has the recession resulted in UK consumers expecting better service and more bang for their buck?