Marketing Strategy

Digital Content Marketing Trends To Look Out For In 2017

Jessica Gow | Posted 19.12.2016 | UK Tech
Jessica Gow

With so many exciting digital developments for content marketing in 2016, it's clear that the year ahead holds a plethora of intriguing opportunities for marketers. Here are some to consider when creating your digital content strategy for 2017...

What is 'Dark Social' and How Can It Be Measured?

Chris Harris | Posted 21.08.2015 | UK Tech
Chris Harris

I copied the URL into an email and sent it to her. In doing so, I was committing a 'dark social' act. But what does this simple action mean for marketing on the web, and more importantly how on earth do we track it?

Fifty Shades of $$$

Melissa Davis | Posted 26.04.2015 | UK Entertainment
Melissa Davis

With any momentous marketing success it's always worth taking a look at what it was that made it such a rip-roaring winner and whether that's translatable into other sectors. So, what lessons can be learned from Fifty Shades that don't involved a blindfold and a whip?

The High Rise of Creative Content

Anne Look | Posted 25.01.2015 | UK
Anne Look

Right now, brands are devoting significant resources to growing their social fan and follower counts, which are little more than vanity metrics. Social media is merely a referral tool, directing target audiences towards valuable content that you, as a publisher, have determined they need and most importantly, want.

Why the Scots Would Be Mad to Vote for Independence (Not That I Care)

Hugh Salmon | Posted 09.11.2014 | UK Politics
Hugh Salmon

So, next week the Scots will decide if they want to be independent. Let me start by declaring a lack of interest in this issue. A complete lack of interest. I think may be one-eighth Scottish but I really don't care if I have Scottish blood coursing through my veins. It hasn't affected my life either way.

Fair Trade Insights for Fairtrade Fortnight - What Do Consumers Think About Brands With a Fair Trade Ethos?

Jack R. Miles | Posted 05.05.2014 | UK
Jack R. Miles

As we're approaching the conclusion of Fairtrade Fortnight, which runs from 24th February to 9th March, it feels appropriate to look in detail at what fair trade means for brands and consumers today.

Fortune Favours the Bold: 2014 - A Year for Unpredictable Marketing Approaches

Jack R. Miles | Posted 22.03.2014 | UK
Jack R. Miles

The New Year is upon us, and the blogosphere is awash with posts along the lines of 'Predictions for 2014' and 'What will be big in the next twelve months'. The irony is that we live in an increasingly unpredictable, turbulent world, in which accurate forecasting is an increasingly hard act to master.

The Most Important Consideration In Marketing Today Is...

Grant Leboff | Posted 14.07.2013 | UK
Grant Leboff

This is a sphere of thinking, which too many companies still completely ignore, when putting together their communications strategy. Maybe, this is because it is beyond the lexicon of traditional marketing. However, in a digital, web enabled world, it is probably the single biggest aspect to contemplate.

Why Today Everyone Is a Marketer Whether They Like It or Not

Grant Leboff | Posted 19.06.2013 | UK Tech
Grant Leboff

Whether you like it or not, in a digital age, the reputation you have online will influence some of the outcomes in your life. In other words, everyone today is responsible for an undertaking previously left to marketers, that is, building a brand. And this one really matters, because it is you!

Dumb Marketing Question Number One - Does Social Media Work?

Grant Leboff | Posted 04.06.2013 | UK Tech
Grant Leboff

I do not know a business that would declare they do not want Word Of Mouth recommendations. That being the case, social media is impossible to ignore, because it is where Word Of Mouth is now taking place.

Stop Thinking 'Social Media', Start Thinking 'Social Business'

Grant Leboff | Posted 06.05.2013 | UK Tech
Grant Leboff

The population has been empowered. Our thoughts and ideas are no longer restricted to telling a few friends and colleagues. Many of us have a voice and want to use it. Moreover, there is now a whole generation entering the workforce who have grown up always having a voice.

Distributing Content - Where Do Your Customers Learn?

Grant Leboff | Posted 31.03.2013 | UK
Grant Leboff

Every business has now become a publishing company, whether they like it or not. Today, every company is responsible for providing content for the media channels which they own. Whether they commission material from partners, suppliers and industry experts or create their own, every business requires good content.

What Story Will Your Business Tell in 2013?

Grant Leboff | Posted 04.03.2013 | UK
Grant Leboff

In a digital world, with an abundance of choice and where personalisation of delivery is possible, people look to purchase from companies that they feel reflect the values and beliefs they possess.

Need to Build a Better Business Marketing Strategy?

Oisin Browne | Posted 03.02.2013 | UK
Oisin Browne

Need to build a better business marketing strategy? To build a better business you must not only make a business marketing plan, you need to revisit and rewrite it regularly. You need to get excited about it and most importantly you must execute it.

How Effective Are You at Customer Engagement?

Grant Leboff | Posted 08.01.2013 | UK
Grant Leboff

Engagement is becoming one of those terms which is now so ubiquitous it is starting to lose its meaning.

Why Business Needs to Take the New Information Distribution Seriously

Grant Leboff | Posted 27.08.2012 | UK Tech
Grant Leboff

Information has been democratised in a way never experienced in any previous generation. The companies that understand this will be able to take full advantage in order to create better and more sustainable businesses. Those that don't, will find themselves left behind.

Do Not Commit the 'Cardinal Sin' of Modern Marketing

Grant Leboff | Posted 16.04.2012 | UK
Grant Leboff

The seven 'deadly' or 'cardinal' sins are commonly thought of as envy, gluttony, greed, lust, pride, sloth and wrath. However, in marketing today, there is another sin being committed by companies the world over. This deadliest of marketing sins is... 'Irrelevance'.

Google vs Facebook - Where the Real Battle Lines Are Drawn

Grant Leboff | Posted 07.03.2012 | UK Tech
Grant Leboff

Since Google launched their Google social network in June 2011 a lot has been written about whether it will be able to rival Facebook as a real alternative. Many people make a big deal of the numbers.

Star Wars, Recruitment and Creating 'Sticky' Content

Grant Leboff | Posted 07.02.2012 | UK
Grant Leboff

Marketing is no longer purely transactional. Historically, the major measure to assess whether a company's marketing was effective, or not, was Return On Investment (ROI). A company would undertake, for example, a direct mail campaign and the metrics they would look at were the number of responses and deals done.

The Importance Of The Social Graph

Grant Leboff | Posted 28.01.2012 | UK
Grant Leboff

or a vast majority of companies Social Media is still new. However, because many of the customers a business would like to reach, spend an increasing amount of time on these platforms, companies have come to recognise the importance of being involved.

Welcome To The Social Web

Grant Leboff | Posted 09.01.2012 | UK Tech
Grant Leboff

At the moment, every business understands the requirement to have a website. That is, an address online where people can find you. What the 'Social Web' means for business is that today, every business needs to have a presence on a variety of Social Platforms, with the ability to allow customers to share that information. Failure to do this may simply mean that in a few years time, the business might as well not exist.