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Marketing Communications

Marketing: Can Brands Bridge the Gap Between Promise and Reality?

Raconteur Media | Posted 30.09.2012 | UK
Read More: Marketing Communications, Customer Experience, Brands, Marketing, Communications, Business, UK News
Raconteur Media

In today's globalised, interconnected and service-dominant economy, the pressure to create compelling, distinctive and meaningful engagements with customers and consumers is becoming evermore challenging.

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Social Media Advertising and the Brand Authority Myth

Ehsan Khodarahmi | Posted 29.07.2012 | UK Tech
Read More: Social Media, Twitter, Advertising, Brand Management, Consumer Behavior, Branding, Marketing Communications, Communications, Facebook, UK Tech News
Ehsan Khodarahmi

Agencies often encourage brands to advertise in social media channels such as Facebook and Twitter for fans and followers recruitment; but what usually remains unanswered is how to maintain and engage with the recruited users.

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