A common psychological principle used by advertisers is that repetition constitutes mental conditioning. Studies show that the more something is repeated to you, the more you will believe it.

Children risk becoming "alienated" in a society that values material success and achievement above all else, a leading headteacher is warning. Youn...

As part of Children in Need we are urging all families and communities to dedicate more time to listening and responding to what children naturally want and spend time playing together. This doesn't mean adults watching children play - we want everyone to experience the joy and personal fulfilment that comes from time spent playing and learning together.