She's a strong successful woman in a fantastic pink dress with a whole lot of ambition. But let's be honest, Entrepreneur Barbie has been created for adults, not children. Yes, it shows Mattel is moving with the times. However - above anything else - this is a PR stunt by a company trying to be successful in a world where women want their daughters to become businesswomen, not beauty queens.
The question should have been... Does Barbie need to gain some more realistic measurements? Instead what we have is shock and shame tactics, that use a caricature image to represent a plus size woman that is already marginalised and ridiculed by the media and once again opens the industry up to mockery. Essentially what we're left with is one extreme to another.
Frustrated online Scrabblers are left with is the unwelcome sight of a new version of the Facebook-hosted game which some have described as "brash" and "vulgar". The rankings they have built up over long periods of participation, some players having many games on the go at any one time, have been lost, utterly and without warning.
Their bodies, of course, have been etiolated, distorted versions of the female form since Barbie was first created by Ruth Handler in 1959, but at least when my own daughters played with them 25-plus years ago, Barbie looked fairly wholesome with her princess outfits, air-hostess uniform, tennis gear, and those impossible-to-put-on trousers and little tops.