But in the UK, it's not just high profile dates like Black Friday and Cyber Monday that are driving sales in the run up to Christmas: last year, Mondays proved the busiest online shopping days of the week (post-Cyber Monday) ahead of Christmas Day. After all, who doesn't fancy a touch of festive retail therapy to brighten up a dreary Monday morning?
We don't need to look too hard to uncover some of the motivation between these frequent m-shopping trips. Social media feeds are awash with inspirational images and every product imaginable. This means that every day, shoppers are flicking through catalogues-worth of products, styled and validated by their friends as well as an army of digital influencers that comprise their online network.
Online retail is easy and convenient, but shopping is also a social experience and this is where 'bricks and mortar' retailing continues to excel. A visit to a physical store can mean time with family and friends. And there are many purchases that people like to make, where they are able to see, touch and even smell products before making a choice.
At first glance, it's hard to see a bright future for the UK's high streets. The latest vacancy rates rose to 14.6% in June, the highest level on record, and the latest reports claim that high street stores are suffering as shoppers stay at home to watch the Olympics.