Measurement

Shedding Some Light On 'Dark Social': Why Content Must Be More Engaging Than Ever Before

Mick Entwisle | Posted 27.03.2017 | UK Tech
Mick Entwisle

While Dark Social represents a major challenge for marketers looking to better measure and understand the different elements of their marketing, it also represents an opportunity for brands innovating in the space.

Let's Hear It For Gut Feel

Dominic Irvine | Posted 06.03.2017 | UK Lifestyle
Dominic Irvine

After the First World War, much work was done to find a way to measure fatigue but it was deemed such a subjective concept as to be impossible to develop any meaningful way of objectively measuring it.

Walled Gardens Will Create A Two-Tiered Industry

Mark Haviland | Posted 28.02.2017 | UK Tech
Mark Haviland

Attribution is one technology that can play a role in solving the problem of transparent and accountable measurement for brands working on multichannel campaigns. Traditional last click measurement takes into account only the final marketing channel the consumer interacted with before making a purchase.

Why Advertising's Obsession With The Short-Term Is Damaging

Richard Shotton | Posted 17.02.2017 | UK
Richard Shotton

In the spring of 1902 the Hanoi governor was worried: a bubonic plague outbreak threatened to spiral out of control. The governor wanted to exterminat...

The Turn of the Budget Supermarkets

Paige Hiley | Posted 19.03.2015 | UK Universities & Education
Paige Hiley

Aldi and Lidl have been, in the past, seen as the lowest of the low when regarding supermarket products. It is the sort of place you'd go when you're not able to buy the expensive products on display at your local Sainsbury's or you are in need of unusual ingredients from far away lands...

Europe: Verify or Die

Donald Hamilton | Posted 01.09.2014 | UK Tech
Donald Hamilton

If ad verification isn't taken seriously, it will be the end of digital advertising as we know it. The industry has to grow and the only way it can is through universal verification that is accepted by the entire ecosystem.

Breakthrough Innovation Offers Opportunity to Tackle Global Food Crisis

Nick van de Giesen | Posted 21.06.2013 | UK
Nick van de Giesen

Hence, the ambitious TAHMO project we are pioneering which requires the installation of 20,000 measuring stations, each one costing only 500 dollars, at intervals of 30 kilometres. The new weather stations, based upon latest cost-effective technology, will measure all standard meteorological variables (rainfall, radiation, temperature, humidity, wind speed, wind direction).