It's misguided to simply drop the word 'advert' from the marketing lexicon, replace it with 'content', and then progress in just the same way, producing something that's as much a brand-centric message as it ever was. The undisputable, game-a-changing fact is this: all brands are now in the entertainment business.
You could argue, then, that we should stop crying at John Lewis ads in protest, because the soppy music, the cute critters, the clever promotion and the merchandise are all a cunning plan to claw our money out of our pockets via our teary eye sockets. But try not to be so cynical.
The landscape for today's man is one apparently in a shift from 'metrosexual' to 'spornosexual' while at the same time being a feminist and managing the anxieties and stresses that modern life brings. Or as one of our readers succinctly put it: "A balancing act that very few achieve." So here' a (firmly tongue-in-cheek) look at where HuffPost Men stands in the market of men's mags.
I was born and grew up in London working as an advertising photographer, living on the river with a view of Battersea Power Station. I witnessed it being ripped apart removing a wall and the roof. The building was then neglected for years. In 2010, I decided that I needed to record this piece of history.
The immediate after-thought from seeing Dan Gilroy's superb debut Nightcrawler is that the media is generally capable of some pretty terrible things. Read Steve Rose's excellent history of how the media is portrayed in cinema and television and you'll find that there are plenty of films that endeavour to do the same thing.
No reason, and it's not even the year-end. But here are 15 crunchy media things that could happen during 2015: BuzzFeed, eBay/Gumtree, Indeed, and Bu...
"Our beauty special puts the spotlight on the spectacular recent advancements in anti-aging technologies. The latest crop of products is much gentler on the skin, producing more natural, more precise results," writes Emmanuelle Alt, Vogue Paris editor-in-chief...
From close-ups of rare pieces and clutches of raw gemstones, to atelier shots and vintage inspiration, step inside a closed world, with the kind of access previously only available to a handful.
Are these slogan tops actually helping gender equality progress? Or is feminism just being lost in a pile of t-shirts and squabbling politicians? Women need to see policies for gender inequality being addressed pronto. What we don't need is politicians squabbling over a bloody feminism t-shirt.
Looking your age is not OK because to look old or even 'your age' (whatever that means) is the worst thing that can happen to you. Having work isn't OK either because it's try-hard and who are you trying to kid, Old Lady? Your face cannot win and neither can you.
Instead of 'poverty porn' being used to undermine the support for the welfare state, we would have a media that highlights the violently unequal society in which we live and reveal the hypocrisy that lies at the heart of it.
Yes, folks, t'is true. Mag sales are on the decline, and our favourite weeklies are in danger of following in the doomed footsteps of Smash Hits, More and Company. But can they be saved? I think they can! But for that to happen, I - a one-time magazine editor and devoted connoisseur of celeb weeklies - believe there needs to be some dramatic changes first!
Such is the level of anger and indignation levelled at Russell Brand for 'daring' to publicly articulate his disenchantment with the status quo, with the political and economic system, and worse daring to write a book with the provocative title Revolution, you would think he'd just committed some heinous crime. The criticism that has attached to him over his reinvention as a political activist, writer and campaigner says more about those throwing barbs than it does about him, however, echoing perhaps Oscar Wilde's assertion that, "Ridicule is the tribute paid to the genius by the mediocrities".
The message that this kind of campaign sends out to women is unhealthy and damaging. It promotes negative body image, low self-esteem and eating disorders among women. It tells us that only one body type is desirable. It tells us that only one type of woman deserves to be proud of her body in underwear.
The national media is a completely different beast. They have no interest or need to nurture a relationship. They have a filing deadline and, working in a competitive market, they don't have to consider the consequences of their stories.
Brand has undoubtedly empowered some of the politically apathetic young to criticize and question - like Tony Benn did on Da Ali G show - and such an achievement shouldn't be denigrated simply because one man doesn't have all the answers. The reality is that the young are often disinterested in politics and it might just take someone weird and wacky to offer them some sense of hope.