A "Mental Patient" fancy dress costume on sale at Asda and a 'Psycho Ward' costume at Tesco shows just how much further we have to go in destigmatising mental health issues. Ed Miliband was rightly lauded on Tuesday as he called for greater openness and discussion of mental health issues during his speech at Labour Party Conference.
Based on medieval attitudes towards suicide which persisted until recently, using the word 'commit' does nothing to recognise the pain that an individual was going through before they took their own lives. Instead, suicide remains a taboo issue and the connotation of illegality and shamefulness adds to the stigma and grief felt by the deceased's family and friends.
When I told people I was going to go around the country and talk to dozens of people about their depression, the common response was "Oh, that sounds really depressing." But it was actually the opposite. The remarkable courage and creativity that people - dealing with depression and striving to get better - demonstrated, showed me the human spirit at its best.
The charities hope that the awareness campaign will get people talking and help to reduce the stigma attached to self-harming which prevents many young people from seeking help. You can follow the campaign on Twitter via #selfharm and find out more about the campaign on each of the charities websites.