Band Aid reinforces negative stereotypes of Africa and Africans. It reflects a colonial mindset that is so deeply entrenched in Western culture that we aren't even aware it exists. The sight of a bunch of rich pop stars parading themselves as paragons of virtue and heroes is crass and eminently offensive. While it may allow them to wallow in self congratulation and positive PR, it is paternalism of the most grievous kind.... Ultimately, it is not Africa that needs to be saved, it is us. Only when we are saved from the greed and paternalism that distorts our understanding will Africa and the rest of the developing world finally begin to emerge from under the iron heel of Western hegemony.