It is undoubtedly a very frustrating and worrying time for British dairy farmers. Milk prices are plummeting. With increased milk supply around the world and demand not increasing at the same pace, huge pressure has been put on milk values. For some it means they are now only getting around 25 pence-per-litre for their product. With the cost of production sitting much higher than this it is no wonder that many fear for the future of their farm businesses... What we also know is that it is clear that the British public want to back British farming and continue to support British dairy farmers during this difficult time.