Most people never go anywhere without their mobile these days and there even exists a name for those who experience anxiety when they are without their phone: nomophobia. What's more, O2 claim mobile usage abroad is growing by 100% each year.
MEPs will vote today on new mobile roaming regulations, which have the potential to turn back the clock on our mobile phone technology by 10 years, as they make it too expensive to access the internet while abroad.
We know that 2012 is set to be an exciting year when it comes to the mobile internet, as 2011 was nothing short of explosive. Across our own global mobile ad network alone over 126 billion were delivered in 2011 - almost two-and-a-half times more than 2010.
Derek McManus, CTO of O2 UK said that: "watching a YouTube video on a smartphone uses the same capacity on the network as sending 500,000 text messages simultaneously." 4G networks are being designed to accommodate this demand.