Allowing users to verify their identities and log in to websites and mobile applications using existing profiles from networks such as Facebook and LinkedIn not only creates a more streamlined experience for consumers, it also enables marketers to capture and leverage rich, first-party social identity data.
Airlines have long been reliant on credit cards as the primary payment type they accept online. However, as carriers' margins are increasingly squeezed, the industry is becoming more aware of the importance of enabling alternative payment methods to gain competitive advantage - and new research shows mobile is top of mind.
With a mobile wallet the process could be quite different. Consider this: you're walking past your favourite Indian take-away on the way home. As you walk past you get a text offering you half-price on your favourite curry. The next day you walk in and order the curry, paying by flashing the back of your phone at the point of payment with the offer applied automatically.