Airlines have long been reliant on credit cards as the primary payment type they accept online. However, as carriers' margins are increasingly squeezed, the industry is becoming more aware of the importance of enabling alternative payment methods to gain competitive advantage - and new research shows mobile is top of mind.
With a mobile wallet the process could be quite different. Consider this: you're walking past your favourite Indian take-away on the way home. As you walk past you get a text offering you half-price on your favourite curry. The next day you walk in and order the curry, paying by flashing the back of your phone at the point of payment with the offer applied automatically.
China is one of the fastest-growing economies in the world, and consequently, its vast population has a higher percentage of disposable income to spend than ever before. The Chinese penchant for luxury items, and particularly western brands, is making it an attractive pool of income-rich consumers. How can UK eCommerce merchants successfully tap into this market?