'No political or cultural figurehead has ever come up with the phrase "a British dream", so Mod appeals to me politically because it's the closest we've ever come to having an American Dream.' So says Richard Weight, author of Mod: A Very British Style.
There is the version of myself in lectures, with my friends, with my family and the version that I have to present when in a more professional setting. They all exist in one mind and were all formulated to deal with society in some way or another.
This is the house that Heidi built. We're sitting in Lavender House on Gayton Road, Heidi Locher's London home, set far back from the road behind a high gate, a temple to Modernism hidden between the Victorian walls of her Hampstead neighbours.
Though identifiable as a music writer, Paolo is also very much a social historian. 'The thing about the internet these days, and home recording, is that music has become so much more accessible, but to be honest with you, I can't keep up with it all.'
In 2010, the philosopher Roger Scruton, together with the BBC, made a documentary titled Why Beauty Matters, in which he gave an eloquent and impassioned plea for a return to the beautiful aesthetic, pointing towards the unifying and spiritually uplifting qualities of beauty.
At the beginning of the 21st Century, brevity is back in vogue. Twitter is an extension of Hemingway's challenge to anyone brave enough to accept it, and, like the modernists' reaction to photography and the 'brief encounter', it cultivates new ways of seeing and thinking.