Momentum

Let's Stop Thinking About Music in Silos and Recognize the Challenges That All Artists Share

Vanessa Reed | Posted 26.02.2015 | UK Entertainment
Vanessa Reed

Why is it that the composers, songwriters and performers who create this independent music are so often perceived as having little in common? Does an upcoming electronica or left field hip-hop artist really have such vastly different career development needs as, for instance, a classically-trained composer?

The Incomplete Package

Belinda Parmar | Posted 18.02.2013 | UK Tech
Belinda Parmar

Packaging often gets overlooked but is incredibly important to both men and women - I believe this to be a fatal error. As Apple have demonstrated, packaging is everything. From the look, feel and slow seductive movement of opening the box - you are appealing across all senses.