While there is no secret formula to creating engaging social media content, the best examples of content have two things in common: the content is original and it has been distributed in the right way to the right people.
The tache may have gone out of fashion with Hitler (aside from certain areas of East London, I'm told) but ultimately men are free to grow or shave their hair as they see fit... But for women, any natural or stylistic variation in hair on any part of the body except the head is markedly absent.
I am taking part in Movember - the charity moustache-growing campaign in aid of Prostate Cancer UK - but I've chosen to wear a false "wing commander's" model rather than adorn my upper lip with the genuine item... What David Cameron and my colleagues, let alone Labour, will say, remains to be seen.
Most men secretly want to grow a moustache. As much as we may deny it there is a definite attraction in adorning our faces with an expressive, character defining moustache. While beards have retained a certain roguish charm... moustaches on their own have remained resolutely anti-fashion.
Did you notice, a couple of weeks ago, on Tuesday 9th November, a whole host of women in your workplace - or on your train, or on your walk home - looking a little paler than normal? A little less defined, a little less 'glowy'?
On the internet and down the pub, men are regularly chastised about their lack of hardness, and advised to 'Man Up' - strap on a pair, grow some balls, stop being such a wuss, toughen up. All typical calls to the superficial macho male.
My husband has battled on and off with clinical depression for 25 years. When he tried to explain it to me he said, "Imagine it's your birthday and your child has just been born. You should by all rights be happy, but you can't even touch the emotion of happiness - the black cloud that hangs over consumes you. It is the only thing you can see."
No man is an island. All of us need to ensure that we have a good diversity of friendships in our lives, it is essential to our mental health. In order to promote this we need to change the negative, hardening messages our boys receive from an early age. 'Be strong, boys don't cry, tough it out, don't show pain, be brave my little soldier, man up, you wuss!'
"The modern man is in crisis. He doesn't have a role any more." I cleared my throat. Damned if I was going to let the fact that women have fought for the right to be more than vessels be blamed for the opposite sex's inability to talk about their health. He was talking as if men had once been great orators on their health, only to be thwarted by feminism.
November is the month in which men from across the globe will grow a moustache in order to support Movember, a month long event to raise awareness and money for charities associated with prostate cancer and other male cancers.
We all know that behind Movember is a serious message and that the money raised to great causes. But it is also about having fun and celebrating manliness!
"Someone outlawed the moustache?" You say, flabbergasted and spitting coffee into your walrus whiskers like a Boer-war general. Well, yes they did. Let me bring you back to 1366 in Ireland, a country in a state of near-continuous warfare controlled by a slew of regional warlords.
Over 50,000 men between the ages of 15 and 64 die each year in the UK. They're dying too young, many from diseases we should be able to prevent. In the UK, the death rate for men between 15 and 44 years old is nearly double that of women.
Beards are not just a fashion statement. By growing new lines on your face, you are also drawing new social lines in the sand (see what I did there?). I'm finding I get much more respect from my fellow man, people seem to take my opinions more seriously and I don't feel I have to fight so much to be heard anymore.
What is the ultimate test of physical and mental endurance? Some would say a marathon. Others would say 20 marathons in 20 days. Some others would even say completing the Tour de France without any performance enhancing drugs. How about a month without alcohol?
As I prepare to shave off my Movember moustache, I'm reflecting on the reason why I decided to take part and the importance of fighting cancer globally. Four years ago, in November, I had a cancer operation to take my prostate out.