James used to hate making videos. Mercury Records, who we were signed to in the 90's, kept us away from the process; an uneasy compromise as we kept them away from our music until the CDs were finished. Videos we just treated as adverts for the singles, and singles were adverts for the albums. So our 90s videos are very hit and miss, mainly miss.
Last month, Hilary Duff astounded the world by revealing that she was on the popular internet dating app Tinder. The story, which emerged after a Reddit user uploaded a screenshot of Duff's profile, depicted a filtered image of her face with a date invitation to get the most mainstream of dishes - pizza.
As a music video director, I'm accutely aware that there are currently no age ratings and that videos can be seen by almost anyone anywhere in the world. I have a lot of respect for directors like the Daniels who produce smart, funny videos that push boundaries but still cater for a general audience.
Enrique casually leans on one woman's nearly naked bottom, while another woman grinds hers into his right ear. He buries his handsome face in the crevice of the first woman's arse. The camera pans across a room filled with women in bikinis, lacy lingerie, and see-through underwear. The men are fully clothed.