In trying to figure out whether the women depicted in the video are cool or whether cool is degrading/objectifying the Muslim female identity, we're clearly in a spin this week.
Instead of talking about or for Muslim women, our research puts the voices of Muslim women front and centre: to give voice to their silent and overlooked stories of discrimination, bigotry and hate, stories that for many are far too real aspects of their everyday lives. More real that is than the newspaper headlines asking whether to ban or not ban the 'burqa'.
I'm not saying that I know the answers to the questions of multiculturalism, and whether the niqab has a place in modern British society... But I also think that we need to have a proper, open discussion about the state of our society and its values, and to outline exactly what the effect of this kind of legislation would be.
I'm not a religious scholar and indeed I know their are different schools of thought on this very issue. But I'm sorry we have got this whole debate wrong. When I see a Muslim women wearing the veil I don't think 'Oh no she's a Terrorist'. Indeed, I don't sit down thinking she is a national security issue.
Just a few weeks after the public outcry about Miley Cyrus 'twerking' in a 'nude' bikini at the MTV Video Awards the last two weeks have seen a similar public outcry gaining apace about the wearing - or more precisely the banning - of the face veil worn by Muslim women... In both settings it is interesting how gender has been played out, in particular the role of men within them.
Liberal Democrat Jeremy Browne's call for a national debate into banning the veil is yet another show of religious intolerance and disrespect for freedom of choice. Taking away the right for a Muslim woman who chooses to wear the face veil on her own accord is not giving anyone the freedom to choose how they practice their faith.
When I was a first year undergraduate student, my psychology lecturer told me that Muslim women were complicit in their own repression and did not know what it was like to be liberated. As a student of humanities and social sciences I gauged that his views were conspicuously grounded in the litany of anecdotal sources cited by the media.