Why read about a product? Why not actually touch and feel it? The user experience is about to enter the next frontier. Consumers will expect a far greater 'experience', and that will require the business community to consider how best to use VR.
As SXSW 2015 draws to a close, and hoards of ad, media and tech people from around the world form lines at the airport check-in desks, it was another star studded year with lots of brands making noise, but only a select few getting the right attention.
This mecca for tech geeks sees groundbreaking technology come to fruition and points towards upcoming trends. 2015 was the biggest yet and showcased how the planet's most forward-thinking companies are revolutionising the way we live and interact.
Smart watches have been around for a couple of years but now that Apple are involved wearable tech is about to go mainstream. But this presents a major problem - it is currently perfectly legal to drive a car whilst using a smart watch, and yet they are more dangerous to use when driving than a handheld phone.
Many of us are already haunted by results from health trackers, and Google Search, when we cannot make sense of the results, and possibly, neither can our doctor
In the US, there are even bandages going into production that tell you how a wound is healing - not to mention tablets with in-built sensors that can relay key information about your body right from the front lining of the stomach, so to speak.
Crossing fingers in the hope that budgets and system efficacy will improve is not an option. The system as it stands offers patients' limited opportunities for self-management and resources are stretched evermore thinly.
Elle Macpherson has genetics on her side but the Queen of pop, Madonna is a yoga-loving, disco dancing, karate kicking, gym hound and it shows. It's fair to say at the age of 56, she has never been fitter. She is proof that it isn't too late to get into exercise, improve your fitness and look hot.
The Apple Watch's operating system looks so alien that I almost don't like it, and that's a good thing.
There's who you really are, in the flesh and face-to-face and there's the mask you wear online, how you filter what you do for broadcast on social media to friends and family, and how you behave in the digital arena.
As an adult and a parent I think it's time we start to model the behaviours that we want our young generation to follow. I'm just as guilty of obsessively checking my devices from time to time but one of my resolutions - and one that we have agreed on as a family - is to bring more consciousness into our use of technology.
Within the world of mobile, many still see Apple as the leading name; the iPhone remains a synonym for "cool" and new apps are typically developed for its operating system before any other (with some never appearing in Android-compatible form at all).
Google Glass and other smart glasses are continuing the trend of technological augmentation in the workplace. There may be a lack of 'killer apps' for consumers, but in the workplace smart glasses can already increase productivity.
The past year has seen the world's digital transformation take another significant step forwards. Cyber security, wearable technology, the Internet of Things (IoT), big data and the continuous expansion of the cloud, are all changing the way we interact with technology. But what does the future hold?
So what could replace the smartphone? Rather than smart watches or augmented glasses, I'm following the money and betting on a technology that Facebook, Amazon and Google have all invested in. Drone technology.
Christmas is approaching fast and with it, the unavoidable questions arise: what to buy for whom from where? What's on trend? What's worth investing in? This year, it looks like all people want for Christmas... is a wearable device. Think smartwatches and fitness and health trackers.