They're the tangible expression of the breakneck pace of technological change - a pocket-sized device more powerful than the desktop computers of 20 years ago, helping to connect people in ways that were unimaginable even a couple of decades back.
To any non-technical person out there, the large and varied tech sector can be intimidating. So when I arrived at my interview with the Chief Technology Officer of Skyscanner, who has a doctorate from Oxford University, I was a bit apprehensive of sounding like an ignorant fool to say the least.
Since I already own a very fine time-piece, I avoided the bracelet options. And I will never set my Apple watch to display traditional hands or chronograph setting. The Mickey Mouse option? Never!
There's no doubt that wearable technologies have the power to enrich our lives and transform the way we interact digitally. With continuous development and gaining market penetration, the future undoubtedly looks bright for wearable devices. However, while devices are getting smarter, it does not necessarily mean they are secure.
One thing it would be great for during travelling if starting conversations. As with anything new of exciting, the watch is a fantastic conversation opener. Which when you're travelling is fantastic to have.
For great design you need to do a lot of research, a lot of fleshing out ideas, testing and reiterating, pulling together conflicting needs and breaking complex situations to their essential aspects. These are the same skills you hone in theoretical physics.
We are a long way from this becoming a reality and there is still a lot of consideration that must be given to the 'infiltration' of the wearer's space. Especially when we are talking about technology that has not traditionally been used as an advertising platform and where brands run the risk of turning innovation into a negative experience.
They're finally in store and on people's arms. Proud owners seem to gather a crowd of admirers, hanging off their wrists wherever they go, and gossip blogs are wondering which celebs have one. I'm talking about the Apple Watch, of course...
I have spent the best part of six weeks adding comments to many of these stories urging the people writing them to stop and think for a moment what they are saying. Not only was all of this wrong, in many cases it was deliberately misleading. Either that or plain ignorant, but as these were all 'experts' then I'll leave you to decide.
If you want to catch a glimpse of how tech will revolutionise shopping - and so many aspects of our lives - it's worth keeping an eye on the changing habits of our mobile-obsessed teens. Done well, brands can personalise our shopping like never before and create a really enjoyable experience.
In the world of wearables, Google Glass has had a pretty torrid time of it over the last year. One of the first devices to hit the wearables market, its many positives simply couldn't outweigh the laundry list of problems which meant that, for $1,500, it just didn't offer enough to capture the attention of tech-savvy consumers.
Remember when Bluetooth headsets hit the scene, and we all wondered why, all of a sudden, so many people were walking around talking to themselves? I wonder how long it will take for it to become the norm to go about with your eyes glued to your wrist. My guess is probably not that long.
Is it just me, or do you think it's quite odd that, in a few hours, the Apple Watch will be officially within reach those of us who aren't Beyonce, Katy Perry or Pharrell Williams, and yet there aren't 100 people sleeping rough outside the Apple Stores, waiting in bleary-eyed anticipation?
The possibilities that the Apple Watch opens to us are just the first step in how we will ultimately view wearables. Like other Apple devices, the Watch reimagines our relationship with technology and redefines the way people engage - with brands, with friends, with essential services and within the workplace.
Why read about a product? Why not actually touch and feel it? The user experience is about to enter the next frontier. Consumers will expect a far greater 'experience', and that will require the business community to consider how best to use VR.
As SXSW 2015 draws to a close, and hoards of ad, media and tech people from around the world form lines at the airport check-in desks, it was another star studded year with lots of brands making noise, but only a select few getting the right attention.