If ad verification isn't taken seriously, it will be the end of digital advertising as we know it. The industry has to grow and the only way it can is through universal verification that is accepted by the entire ecosystem.
You are almost certainly well-educated, quite possibly with a university degree that has equipped you with an excellent foundation of knowledge and skills - theoretically that's a pretty good starting point
Valleyspeak has made a comeback. But not the LA valley girl dialect that defined the nineties (like, seriously?). In the past week, Silicon Valley has gone gaga about a new instant messaging app / social network that only allows you to communicate with one word: Yo!
I've been talking for some time about the changing world of work, and how traditional working life patterns of employment and doing business are increasingly less relevant in today's workplace. A combination of economics, technology and changing attitudes is forcing change upon us, like it or not.
It's a mixed bag of beautiful and not so beautiful people, deals, schmoozing, ego inflating, celebrity spotting and awards, with one of the chicest backdrops in the world. A global telecoms client of mine recently laughed as he found the fact there was a multi million pound festival built around people congratulating themselves for being brilliant, was quite absurd!
Paul's worked in a men's clothing wholesalers, but his real passion was cycling and he hoped to be a professional racing cyclist. When he was 17, he had an accident that put an end to this ambition. While in hospital, he made friends with some 'arty types' and his life had just taken him in an entirely new and unexpected direction.
Words as pegs. For ideas. I've always liked that idea. What I also find so eloquently smart and cunning about words is what they don't say, but rather what they evoke.
In the U.K., pre-roll video inventory grew 118% from Q4 to Q1; mobile inventory grew 154% over that same time - the U.K. was the only region with triple-digit growth in both inventory types. The universal growth indicates a growing recognition of programmatic's benefits for marketers with branding objectives - automated buying isn't just a direct response thing anymore.
As part of my Eat, Pray, Love adventure, Morocco was the fifth phase of my twelve countries in twelve months journey that I couldn't wait to escape my busy city life to. The number five carries huge significance in their culture and everywhere I went this number seemed to appear.
Since the inception of consumer computers, the desktop has ruled the world and for more than 15 years one company has become synonymous with that world- Google. Let's face it, even if you know the specific URL of a site, pretty much every journey begins with Google.
Holmes keeps on thinking because he knows there is a solution - which he will come up with if he persists long enough. So he examines and analyses a problem from every angle, dissecting it, slicing and dicing it in different ways before putting the pieces together and coming up with an answer that no one else has seen.
The dark thought that keeps Mark Zuckerberg and friends up at night is 'Are we the new Yahoo?'. Doubt plagues any winners. If you can print money why not salve sad feelings by wishing them away?
Last week, we saw the announcement that David Beckham is to partner with The Haig Club to promote its new whisky. A fantastic looking bottle and an internationally regarded under 40 style icon looks like a smart move by Diageo in broadening the appeal to a younger demographic.
This year's Advertising Week Europe (AWE) was a real whirlwind. For four days the European ad industry hurried enthusiastically between conference rooms at the iconic BAFTA building to beat the queues and grab front row seats to watch the likes of Sir Martin Sorrell, Idris Elba and Pete Cashmore.
Native advertising is one of the buzz words of the moment and it generally provokes one of two reactions. Either a sense of confusion, or the feeling that it's an over-hyped phrase which is just a new way of describing what we do already - creating advertising which is relevant to the editorial experience.
I am neither brave nor stupid enough to suggest that this replace the traditional and time tested marketing mix thinking, but the old framework doesn't embrace for digital as the fundamental and does not allow in its teaching digital first.