Last week, we saw the announcement that David Beckham is to partner with The Haig Club to promote its new whisky. A fantastic looking bottle and an internationally regarded under 40 style icon looks like a smart move by Diageo in broadening the appeal to a younger demographic.
This year's Advertising Week Europe (AWE) was a real whirlwind. For four days the European ad industry hurried enthusiastically between conference rooms at the iconic BAFTA building to beat the queues and grab front row seats to watch the likes of Sir Martin Sorrell, Idris Elba and Pete Cashmore.
Native advertising is one of the buzz words of the moment and it generally provokes one of two reactions. Either a sense of confusion, or the feeling that it's an over-hyped phrase which is just a new way of describing what we do already - creating advertising which is relevant to the editorial experience.
I am neither brave nor stupid enough to suggest that this replace the traditional and time tested marketing mix thinking, but the old framework doesn't embrace for digital as the fundamental and does not allow in its teaching digital first.
Attending Cosmopolitan's 'Celebration of Female Talent' last week as part of Advertising Week Europe, I was struck by a pervading sense of 'growing up'.
There are notable differences between men's and women's behaviours and advertising needs to adapt in order to capitalise.
The lion's share of the £60bn the UK events industry contributes each year involves the business industry - I can well believe it, having been invited to more than ever before this year, and I'm the first to admit my diary is packed with other competing appointments.
In light of the escalating convergence between TV and digital advertising, audience verification has become a key performance metric, along with viewability. As the de-facto standard bearer for TV measurement for decades, Nielsen is poised to again remain on top for 2014, thanks to something it hopes will become the industry standard - OCR.
I spend my working life helping organisations deal with disruption. I focus on the media and entertainment industry these days, but I've covered sectors as diverse as health, energy, transport, and financial services.
"That first kiss, that pause, just before, that pause spilling with expectation and possibility. Eyes. Mouth. Parting lips. Anticipation. Closer. Yes. Complicity. A submission, a moment shared in time and trust, a kiss offered, a kiss taken; a first intimacy. Kissing is The Business."
In the U.S. this year, wearable technology products such as fitness bands, smart watches and Google Glass are expected to generate around $3 billion, according to Deloitte. In the U.K., consumers are catching up fast on this global desire for smarter, small screen technology.
Some men are born great. Others have greatness thrust upon them. Slightly abridged, but you'll recognize the line: Shakespeare, Twelfth Night, passing comment on how our natures and our circumstances influence how we step figuratively to the plate. Philosophically speaking, provocatively speaking, the line's also a bit of cheat in that it mashes together opposing schools of thought.
TV advertising funds the programmes we watch. Without this revenue, many of our favourite TV programmes would never have been made. As consumers, we know that we must be advertised to, but it's important that advertisers work with the available technology to give us a seamless viewing experience whilst promoting the interests of the brands they represent.
I've been saying for a while now that I believe there has never been a better time to start up in business, so it's great to see that others agree. And not just anyone, but one of the world's greatest entrepreneurs, head of Virgin Richard Branson.
Two weeks ago today, Google marked the opening of the Sochi Winter Olympics by making its global homepage Doodle a rainbow flag for lesbian, gay, bisexual and transgender equality.
I got into the advertising business because I liked advertising. I liked it back then. And I still like it. And it's why I'm inclined to still call an ad an 'ad', and view advertising as something that can be brilliant and that may still serve to influence, even inspire.