However, I have noticed that much talk surrounding "Lean[ing] In" has centred mostly on women who already in the workplace. Whilst I have nothing against this, I feel as though younger women, girls of my own generation in the UK who are still in school, are, comparatively, missing out on this exciting 'buzz'.
Today's job market is tough. And there's no reason to imagine that it's going to get any easier any time soon. There's only one reliable way to get a job. We all know what it is, and mainly we try to ignore it, because it feels uncomfortable. It's about going out there, talking to people and making new contacts.
With GetLunched, you can find people near you with similar interests, personal or career-wise, and schedule to have lunch with them. That way, you are able to meet new people within the workday. It also makes for a more productive lunch hour whilst giving you a mandatory screen break.
News has broken that David Cameron is to set up his own personal Twitter account, much to the horror of the political journalists on the Telegraph. They tell me that Twitter is where all the "conversations" are happening so I suppose it makes sense to be part of it. But not everyone agrees. My cynical and unemployed friend Derek was unsurprisingly scornful.
Like any start-up, I've been growing my business - or attempting to - by embracing the new forces of social media and networking. I've managed to combine both activities by joining the exciting new breakfast group HashtagConnect! which combines face-to-face networking with coaching in how to get the best out platforms such as LinkedIn and Twitter.
If you take one mantra away from university (no, not 'first year doesn't count'), let it be that in life, it's all about who you know, not what you know. Building up a hefty little black book, knowing someone who can put you in the right company and having impressive names on your email is what will count.
It's almost exactly a year since I started my "Notworking Blog". Its first incarnation was in the Guardian Work section which followed a career trajectory similar to my own, folding quietly in June.
Once in a while, Twitter throws up something that grabs my attention. Take Stephanie Flanders for instance, BBC economics editor. "A 501,000 rise in employment in 2 yrs when the economy is supposed to have not grown at all. What on earth is going on?"
Followers of this blog (previously in the Guardian Work section - read the archive here) will know that I've recently joined an exciting new business breakfast group that combines face-to-face networking with instruction in how best to use social media to grow your business. Yes HashtagConnect is taking the St. Albans start-up community by storm and, naturally, I popped along to the Red Lion Inn for its second breakfast meeting last week.
For women in business, building a strong personal brand is a critical investment in the rise to the top. As Rita showed us so powerfully through the annual Interbrand Brand Index, strong brands have held their value even in difficult times. There is less risk in a strong brand and more chance of a return.
If you're like me, you attend a lot of conferences, events, presentations, and the like. They happen in nearly every business and always involve groups of people coming together in a hotel conference room to listen to presentations and interact with the presenters. During these events, there are five distinct personalities present in the attendees.