The only thing that has appeased fans until now is the 2011/12 season where Newcastle finished 5th in the League and qualified for Europe - a position that many fans believe is where the club truly belongs... This may just be Ashley's last chance to prove to them that he is not in football simply for to turn a profit from a venerable and beloved North East institution.
To let a player of such undeniable potential rot in the reserves ahead of a cut-price or bosman move elsewhere is all sorts of counterproductive. Even Ben Arfa's worst season at the club yielded 8 assists, and if Pardew can bring himself to clear the air, he could be blessed with an impact sub to devastating effect.
Though they ended the previous campaign extremely poorly, Newcastle have made significant strides in the transfer market to ensure that they are not in a similar situation again. They appear to have learned from their mistakes to a degree and their eagerness in the window this time around should reap the rewards.
Tasked with bringing in new faces, Kinnear oversaw just one signing during the summer transfer window, acquiring striker Loïc Rémy on loan from QPR. The Frenchman moved to Loftus Road last January and finished their top goalscorer with 6 goals despite his short time in the capital before moving to Newcastle.
The three largest football clubs in the north-east come from Newcastle, Sunderland and Middlesbrough. Since the election of 'New Labour' in 1997, all three have either been promoted to, or relegated from the English Premier League.
Not only are Southampton F.C miles ahead of Newcastle United in terms of how much better they move the ball around the football field, and how they carved out chances at will, while we failed to threaten their goal even once, they are ahead of us in every practical department - even the ones that Mike Ashley would have you believe we are excelling in!
Hatem Ben Arfa is an enigma, wrapped up in a conundrum - to some Newcastle United fans that is, not to me though. He doesn't fool me. Ever since he first broke on to the scene as an enigmatic teenage wunderkind, there has been many who followed his career with great interest.
As Newcastle United head into yet another irrelevant fixture (for NUFC at least) I find myself posing a question that has been on my mind and lips ever since our grossly premature cup exit at the hands of Cardiff in early January - what is the point?
With passion being a selling point for the English Premiership, dominating the stands and the changing rooms and virtually seeping through the crevices of the national game, it might be helpful for us to look at ourselves in the mirror before we start throwing our stones around in indignation.
After many countries played out their National Events during last week's short International hiatus it was back to action in the Premier Squash League, British squash's foremost league competition.
While these results are not a conclusive representation of the feelings of Newcastle United fans, it can be taken as a cross-section of the Newcastle United support and it must be said that the last six months have not been kind to Mr Ashley, as the results show.
The Newcastle United team basically picks itself when we are at full strength. That isn't because we have a set of 11 players who are on such red-hot form that picking anything other than those 11 players would be sheer madness. No, it is because our bench/fringe players are so lacking in quality that Pardew has no other choice but to pick the same players week in week out...
Prior to last weekend, the last time Newcastle United won a league game at Old Trafford, the mobile phone had yet to be invented, the Sydney Opera Hou...
I am no longer just a football fan. What Mike Ashley has successfully achieved is to make pseudo-accountants out of many Newcastle United fans. Instead of pointing to silverware as a barometer of progress and success.
Like most Newcastle United fans I was ecstatic with not only the three points against Chelsea, but also in the manner in which we got them. Yes Chelsea had the better of the first half, but we more than proved ourselves worthy winners with our fantastic display in the second half...
Ashley quite obviously thinks he can remove freedom of information from the equation and Newcastle United fans will take this lying down too. I won't focus on the act of banning newspapers too much. Quite clearly Ashley is feeling the pressure and is reacting in the only way he knows how to - badly.