The Sun cannot possibly continue for much longer against this groundswell of opinion. But given its stringent, seemingly intractable, position of defending Page 3, it seems that it has boxed itself in. There are rumours that News International has created a task force to look at how Page 3 could be revamped and modernised. Yet how to do this without losing face?
The politicians' draft Royal Charter is supposed to be a wizard wheeze to entrench "voluntary independent self-regulation", Judge Leveson's Orwellian oxymoron, without crossing David Cameron's Rubicon into statutory regulation. Of course, it does nothing of the kind. It is state regulation by any other name.
This is not a story that can be understood from headlines alone, partly because in Britain the headlines have so often wildly distorted the truth. Despite what you may have read, there is no threat by British politicians to interfere with press freedom. There is, however, a powerful consensus for change.
In the digital age newspapers are out of date by the time they are published. This is one of the reasons why publishers are investing more in their wider media strategy, with the Evening Standard recently announcing the forthcoming launch of a television channel. One side effect has been the rise of some very successful online publications, but most blogs are volunteer run and don't have enough resources or attract a broad enough readership to compete with the established media in quality terms.