According to Fox, it will be targeting "women and men". Teased by John Humphrys about this, he said his words were deliberately chosen to indicate an emphasis on targeting female readers. There's another paper already doing that. It's called the Daily Mail. It doesn't believe in a good news agenda. It loves being bitchy. It's also doing rather well. Let battle commence.
Like any other online business, in order to to get ahead, newspapers are going to have to come up with an alternative business model and acknowledge that the old rules no longer apply. Methods such as developing content strategy, a strong online revenue system through building strong communities, social sharing, cross-platform branding and so on, are all going to be vital in the future.
The BBC is getting blamed for doing nothing about Jimmy Savile, although it seems, over the years, five police forces actually investigated stories about him in some way and did nothing. I worked in British television from 1973 onwards, though only twice on BBC programmes; the rest of the time, I worked for ITV and independent companies. Still, I heard rumours about Jimmy Savile.
My view is that, if the world is going to become a better place, the next generation has to be better informed than the last. That means young people growing up with an understanding of the world they live in. First News makes them think. But our (fantastic) readers have engaged in a way that has taken even me aback.