Despite heavy criticism of Ukip and of their leader, Nigel Farage seems to be gaining in both momentum and popularity. So what is it that makes him appealing? To many he may seem repellent in his beliefs and his manner, but others are drawn to him. If you put politics to one side and simply analyse his communication style you can begin to understand why.
Let's face it - politics is not exciting anymore. In fact it's rather depressing. Look across the political spectrum and you'll find a mass of faceless politicians whose inspiration is derived from focus groups and lobbyists. They stand for winning elections and little else; perhaps why it's hard to discern what ideological substance each party consists of.