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There is a large section of society who are violently allergic to the concept of non-alcoholic beer. I also know the most common misgiving is the whole "What's the point?" question. With comparisons to sex without the orgasm and coffee without the caffeine it is a difficult sell for most people.
Like many of you, I'm a married, employed white male with two children under the age of five and a mortgage. Which means that, like many of you, I'm about two glasses of prosecco away from qualifying as a functional alcoholic.