Nudge

How to Solve 'The NHS Problem', Part Three

Hugh Salmon | Posted 04.12.2014 | UK Politics
Hugh Salmon

Since I started this blog, I have promoted my view that, in society, we are all consumers - and that professional marketing and advertising, and 'upstream creative thinking', could be better employed for the good of society as a whole. All of us...

Can You 'Nudge' People to Lead Greener Lifestyles?

Trewin Restorick | Posted 08.09.2014 | UK Politics
Trewin Restorick

Timely, personalised messages have considerable success in changing behaviour... people are paying taxes on time, less are missing court appearances, more are donating organs and more are avoiding visits from the bailiffs.

Europe Is Missing Out on a Huge Climate Opportunity - And €2.4Billion a Year in Energy Savings

John Webster | Posted 25.08.2014 | UK
John Webster

The next big win for the planet may not be a field of solar panels or a new emissions cap. It may well be people themselves, motivated to become better climate stewards than their neighbours down the block.

Forget Macro, Forget Micro, Think Nudge

Nia Joynson-Romanzina | Posted 16.05.2014 | UK
Nia Joynson-Romanzina

Have you ever wondered how to change what people do? How to help them make "better" choices? How to kick bad-habits? How to avoid the pitfalls of stereotypes?

Learning for Responsibility - Take it to The Bridge

Nigel Rayment | Posted 07.07.2013 | UK
Nigel Rayment

What is clear is that emerging factors have combined to expose big business and its place in society to increasingly intense and critical scrutiny. A very selective list might include the banking crisis and corporate tax scandals, the shrinking state, climate change and other environmental impacts, and the inequities and injustices in value chains, so horribly highlighted at the Dhaka garment factory.

Big Business Needs to Help Consumers Change Their Behaviour

John Drummond | Posted 09.06.2013 | UK
John Drummond

So how can consumers be persuaded to act? The first option is to explore generic insight into behaviour change. Unilever, for example, has defined five levers for sustainable living or tips to persuade consumers to act. Make it: understood; easy to act; desirable; rewarding; and habitual.

Fat Is a Local Government Issue

Dr Jonathan Carr-West | Posted 06.03.2013 | UK Politics
Dr Jonathan Carr-West

We need to recognise that, even in a global, modern city like London, there are communities where people struggle to access fresh fruit and vegetables and afford to pay for leisure facilities. Local councils should tackle this exclusion head-on.

Why I'm Not For Nudging

Dave Clements | Posted 07.12.2012 | UK
Dave Clements

I was recently at University College London to hear a talk on behaviour change. "Nudging methods ... have become increasingly popular" read the blurb. "Underlying all of this, however, is the nagging question of whether it is ethical, desirable or sustainable to be nudging people in a desired direction." Indeed. "Or, is it a case of technological fudging, where we may be covering over deeper problems?". Well, yes it is, I thought.

The Olympics and an Unhealthy Interest in our Behaviour

Dave Clements | Posted 11.10.2012 | UK
Dave Clements

Is it really any surprise that 'lifestyle rationing' is beginning to undermine the notion that all are equally deserving of care and treatment in the NHS, when the medical profession are being urged to take an unhealthy interest in the way people choose to live their lives?

Welcome to the Big Nudge

Dave Clements | Posted 29.08.2012 | UK Politics
Dave Clements

The Big Society is, he says, 'designed to conceal a deeply damaging withdrawal of the state from its responsibilities to the most vulnerable'. The vulnerable - a group that the great and the good ill-define the better to hide behind them. You get the Big Society you deserve I suppose.

Is Loneliness Worse For You Than Smoking?

PA | Posted 10.02.2012 | UK Politics

Being lonely in old age will propel you to the grave more quickly than smoking, a senior Downing Street adviser said as part of an effort to encourage...

Tobacco 'Blanding': Australian Government Combats Smoking

Rupert Myers | Posted 06.12.2011 | UK Politics
Rupert Myers

Australia is likely to become the first country to legally require cigarettes to be sold in plain packaging. The legislation enforces a standardised olive-green packaging with gruesome images and health warnings.