Sugar is the latest scapegoat in our fight against obesity. Why? Because we like to find external factors to blame rather than our inability to exert self restraint or improve our eating habits. Sugar inhibits the appetite control mechanisms in the brain which normally stop us eating when we feel full, so if we are to look for a cause, it could be said to fit the bill.
On their own, simple economic measures aimed at tackling some dimension of an unhealthy lifestyle cannot work. What is needed is a deeper understanding of why some people make unhealthy choices while others do not. These may include poverty and lack of information or education, but they may also include cognitive psychological differences.
As a step in the right direction, we're calling for all restaurants, pubs and cafes to give the option of children's portions of adult meals as standard, offered on the menu, not just for those who feel able to ask. we want children to be treated the same, if not better, than adults. It's time for kid's meals to grow up.