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Ogilvy

Groupon: An Imperative for a Rethink on Their Email Marketing Strategies

Preetam Kaushik | Posted 03.03.2013 | UK Tech
Read More: UK, Email Marketing, Deloitte, UK Tech, Smes, Ogilvy, Daily Deals, Ebay, Groupon, UK Business, UK Tech News
Preetam Kaushik

Is this the beginning of the end for Groupon and their peers? Certainly not, but they really need to find ways to harness the potential they have in their vast database of subscribers, if they are to stem the rot and remain successful.

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Those that Cannes, do - A look at the History and Importance of the Cannes Lions International Festival for Creativity

Preetam Kaushik | Posted 02.09.2012 | UK
Read More: Grand Prix, Creativity, Festival, Ogilvy, Cannes, Coca Cola, Advertising, Hong Kong, UK Media, UK News
Preetam Kaushik

You do not hear much about the people in advertising; the ad agencies? Yes, maybe - but hardly anything about the people.

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You Can't Practice Pressure

Hugh Salmon | Posted 28.08.2012 | UK Sport
Read More: Wpp, European Cup, Think Smarter, Matthew Syed, Preparation, Ogilvy Thailand, Insight, Ogilvy, Sir Martin Sorrell, Bounce, Emotional Control, Penalties, UK Sport News
Hugh Salmon

In the European Cup this week, the England v Italy quarter final and the Spain v Portugal semi-final have been decided by penalty kicks in which a player is asked to put the ball on a spot and kick it past a goalkeeper into a goal (or not).

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