Ogilvy

So What Was The Best Of 2013?

The Huffington Post UK | Posted 23.01.2014 | UK

Have you heard the one about the Pope, a goat and some kids... Ok, just to reassure you, it's not the start of a questionable joke. So, just what d...

The Lesson From a Bygone Era: Don't Fear the Native Age, Embrace It!

Phil Reay-Smith | Posted 25.12.2013 | UK
Phil Reay-Smith

"The consumer isn't a moron; she is your wife." So said David Ogilvy, the man who founded the company I work for. It's a memorable quote, in no small part for the way it reveals attitudes of his time (it appears in his book, Confessions of An Advertising Man, first published in 1963.)

'Finish Your Joint And Come Work For Us'

The Huffington Post UK | Posted 08.07.2013 | UK Universities & Education

Far from wanting graduates with squeaky clean pasts and first class degrees, head of advertising giant Ogilvy has told anyone heading for a 2:2 or a t...

Groupon: An Imperative for a Rethink on Their Email Marketing Strategies

Preetam Kaushik | Posted 03.03.2013 | UK Tech
Preetam Kaushik

Is this the beginning of the end for Groupon and their peers? Certainly not, but they really need to find ways to harness the potential they have in their vast database of subscribers, if they are to stem the rot and remain successful.

Those that Cannes, do - A look at the History and Importance of the Cannes Lions International Festival for Creativity

Preetam Kaushik | Posted 02.09.2012 | UK
Preetam Kaushik

You do not hear much about the people in advertising; the ad agencies? Yes, maybe - but hardly anything about the people.

You Can't Practice Pressure

Hugh Salmon | Posted 28.08.2012 | UK Sport
Hugh Salmon

In the European Cup this week, the England v Italy quarter final and the Spain v Portugal semi-final have been decided by penalty kicks in which a player is asked to put the ball on a spot and kick it past a goalkeeper into a goal (or not).