Old Spice

We Know You Know: Advertising With Irony

Neil Simpson | Posted 21.04.2017 | UK
Neil Simpson

With so many companies now 'laddering' their thinking to words like 'goodness' or happiness', or pondering their wider societal purpose, it's still worth remembering the value of a good ol' fashion (post-modern) sell.

An Old Spice Advert Has Gone Viral In The US

Posted 23.01.2014 | UK

Momsong, a new advert for Old Spice, has taken America by storm after premiering on TV during the NFL playoffs. Want to know what all the fuss is a...

Old Spice Momsong: Mums Mourn As Their Sons Become Men Get Girlfriends

The Huffington Post UK | Posted 23.01.2014 | UK Lifestyle

There is such a build up to that emotional moment when fathers give away their daughter's hand on her wedding day, that we've all but forgotten the pa...

Playing It Safe Is the Biggest Risk of All

Chris Hirst | Posted 29.09.2013 | UK
Chris Hirst

We need to redefine the very notion of what 'taking a risk' or 'being brave' actually constitutes. Indeed, you can argue that brands need to get things wrong from time to time in order to learn, a hypothesis brilliantly laid out by Tim Harford in his book 'Adapt - why success must begin with failure'.

For Advertisers, The Pen Is Mightier Than the Original Idea

Jonathan Heath | Posted 30.09.2013 | UK Tech
Jonathan Heath

When it comes to video production, advertising, marketing and branding there are certain tropes and ideas that tend to get banded around and eventually overused. Much like in the fashion industry when an idea can be so good and so attention grabbing that it will be lifted from obscurity and the alternative into the moronic ubiquity of the mainstream.

Men Spend Almost As Much As Women On Beauty Products - Surprised?

PA | Posted 11.10.2012 | UK Lifestyle

Men are fast catching up with women when it comes to how much they spend on looking good, according to a poll. Women spend an average of £2,462 a ...

WATCH: Old Spice Guy Plays Muscle Music

The Huffington Post UK | Posted 29.08.2012 | UK Comedy

Right, what's going on here then? Well, it's a new Old Spice ad featuring super-fit actor Terry Crews, who's treating us to a spot of "muscle music". ...

Go Compare Blasted For 'Aggressive' Ad With Bazooka-Wielding Barker

Huffington Post UK | Posted 05.07.2012 | UK

In Go Compare's latest advert its annoying opera singer is blown up by a bazooka-wielding Sue Barker, in a bizarre but perhaps understandable show of ...

WATCH: The New Go Compare Advert Everyone's Talking About (VIDEO)

Huffington Post UK | Alastair Plumb | Posted 03.07.2012 | UK Comedy

If you've been outside of late anywhere an advertising hoarding, chances are you've seen the massive billboard posters of Go Compare's very own opera ...

WATCH: Could You Beat This Dog In A Staring Match?

Huffington Post UK | Alastair Plumb | Posted 05.04.2012 | UK Comedy

We have a task for you, Huffington Post UK Comedy reader - a task that involves your eyes, your patience and this dog. The task is this: after cli...