What makes this season interesting for me, as a Cognitive Hypnotherapist and Mind Coach, is watching the performances of all those competitors. What gives those at the top of their game the edge? Do you ever think about what makes the difference between someone who is performing at their peak and someone who isn't?
The combined turnover of Kraft (Cadbury), McDonald's and Coke is £116 billion - which, funnily enough is equivalent to the entire sport industry worldwide. We accept that the product they provide is not good for you if consumed in excess. But if they don't use sport then they will spend their advertising dollars elsewhere and I would prefer them to be driving their money into sport.
Yesterday the Olympic torch relay passed the top of my road. As a graduate (or "NEET" as we're called in the current climate), it was more intrigue than patriotism that caused me to break from my Jeremy Kyle marathon and leaving the house. For one reason or another, people were in excellent spirits.
I love the Olympics, love the endeavour, the challenge to push the limits of human capability. I love the competition, the striving, the winning and the losing; the podium moments, the team hugs and the heartbreak interviews. But that is not what the torch relay or indeed, these Games themselves are about. They are about consumption.