Omnichannel

What Customer Service Challenges Will 2014 Bring?

Alistair Niederer | Posted 08.02.2014 | UK
Alistair Niederer

I have seen some great comments on Twitter and I'd like to use this article to give you a couple of my own ideas, hopefully so you can continue to comment with more - before Christmas I'll try compiling a list of predicted 2014 trends together that I can publish here.

Retail Has Changed Beyond Recognition in Just Five Years

Alistair Niederer | Posted 16.12.2013 | UK
Alistair Niederer

Business Week magazine recently described how consumer behaviour has changed in the US since the economic downturn. Of course the downturn affected ma...

Customer Experience Lessons We Can Learn From Ryanair

Dharmendra Patel | Posted 07.12.2013 | UK
Dharmendra Patel

Like me, I'm sure you've heard horrifying passenger stories about Ryanair and after a while we become untouched by these stories, most probably because they're told so often. But what really surprised me recently was the way that Ryanair joined Twitter...

Omnichannel: The Retailers Strike Back

Alistair Niederer | Posted 13.10.2013 | UK
Alistair Niederer

People still like to go shopping. They don't even buy all their groceries online, yet in theory most people would probably prefer to have their washing up liquid delivered rather than spending time personally fetching it from the supermarket.

Dear Gen-Y, Might I Have Your Confidence?

Sana Dubarry | Posted 03.08.2013 | UK
Sana Dubarry

For marketing, attracting and seducing young, demanding and connected consumers is not a simple thing.

Digital Marketing Developments: How Will Brands Stay Relevant for you in 2013?

Jon Buss | Posted 02.04.2013 | UK Tech
Jon Buss

The way we now choose to engage with brands and in turn how we expect brands to engage with us has evolved. 2013 will be a year of continued innovation in the digital marketing space, as brands seek to better understand us as consumers and communicate with us in new and more effective ways.

Mobile and Retail Predictions for 2013

Steve Rothwell | Posted 04.03.2013 | UK Tech
Steve Rothwell

Advances in mobile technology look set to help change the face of physical retail as we know it. From engaging shoppers in-store via Wi-Fi, implementing augmented reality and barcodes, to digitally processing offers distributed via mobile.

All Change: The Emerging Opportunity in Emotional Loyalty

Sana Dubarry | Posted 05.02.2013 | UK
Sana Dubarry

Every brand campaign needs to factor in consumers' instant and direct access to more information, more channels and more choice than ever before. Today the fight for customer loyalty is the new frontline in the marketing battle.

What is the Retail Omni-Channel?

Alistair Niederer | Posted 07.07.2012 | UK Tech
Alistair Niederer

I saw an interesting news story this week in the New York Times on a retailer in the US that is refusing to stock the Amazon Kindle. The reason? Because customers are coming into stores, asking questions about the Kindle, getting expert advice from the in-store sales team, then walking away without purchasing and ordering online - usually direct from Amazon.