Online retail is easy and convenient, but shopping is also a social experience and this is where 'bricks and mortar' retailing continues to excel. A visit to a physical store can mean time with family and friends. And there are many purchases that people like to make, where they are able to see, touch and even smell products before making a choice.
I saw an interesting news story this week in the New York Times on a retailer in the US that is refusing to stock the Amazon Kindle. The reason? Because customers are coming into stores, asking questions about the Kindle, getting expert advice from the in-store sales team, then walking away without purchasing and ordering online - usually direct from Amazon.