My advice to any company involved in the content land grab would be to find themselves an experienced sub, and do it quickly - before they all retrain and their indispensable talents are lost to us forever.

So how is the tablet going to change the magazine world? Well, let me take you by the hand and walk you into a newsagent and show you five magazines with circulations of fewer than 20,000 that have advertising revenues of more than 50K.

Many felt the financial crisis of 2008 would bring a final death to mainstream news enterprises in developed media markets. They feared this would leave citizens in the hands of "pajama"-clad bloggers. "The Internet" was a threat to accountability journalism and its outcomes, which so many of us valued as integral to democracy. Except the story didn't play out that way.