Within this campaign Heineken have not only produced a quality piece of video marketing. The crowd source element has involved their social media channels lobbying for input in choosing "The Candidate" encouraging sharing and engagement and improving the virility of the piece.

We all love a good bit of video content. Whether in the office, on the move or at home with our family and friends, we enjoy being entertained and thi...

So, pub goers: start using FourSquare, checking in at your favourite pubs to let them know you're there, and to get your badge! And publicans, make sure your customers have got an offer on hand to get themselves that badge...

Plumbing emergencies don't wait until it's convenient for you. Neither does searing toothache at 3am. When you've locked yourself out of your home, it's always the middle of the night. As much as we'd like to have a handy list of emergency service people on speed-dial, the truth is, we often turn to the internet to get hold of someone in a hurry.

Consumers are hungry for the next thing. Technology doesn't stand still. Although we can pride ourselves on being innovative, there are still issues that must be addressed to ensure the profitability and accountability are maintained for the future growth of media.

It's important for start ups to look at the story they are telling through their visual identity and the way this connects with consumers online. The ubiquitous look and feel might be current, but will it make you memorable?

In competitive marketplaces the web, related social media and even mobile channels can be unforgiving. The window of opportunity to entice and maintain interest is limited if the quite straightforward approaches aren't adopted. Fail here, and the task of 'turning the frown upside down' could become an impossible mission.

Achieving social media buy-in with senior management and the board can create comms harmony within an organisation, but why is this essential and why ...