Online Marketing

Content Marketing is Saving the Web

Martin MacDonald | Posted 27.10.2014 | UK Tech
Martin MacDonald

To stand out in the ever increasing flood of content on the internet, being good isn't good enough. You must be remarkable to stand out - and that's precisely what Content Marketing is about.

Museums to Wallpaper - PushON's Online Marketing at Its Best

Hannah Gal | Posted 20.08.2014 | UK Tech
Hannah Gal

I catch up with managing director Simon Wharton not long after news of PushON's collaboration with the powerful Apadmi hit the newswire and start by asking about the exciting new working partnership

How Not to Pack Trackers on Holiday

Andy Kahl | Posted 03.08.2014 | UK Tech
Andy Kahl

As the beginning of summer approaches, people all over the world are making plans for a holiday. The digital age has certainly revolutionised travel booking - a task that used to require the marrying of information from many disparate sources into a single itinerary is now accomplished in just a few clicks.

What is Ambient Ecommerce?

Dr. David Patterson | Posted 23.07.2014 | UK Tech
Dr. David Patterson

Ten or fifteen years ago, a wonderful new world was promised for digital mankind. Futurologists and preachers of the web, internet and digital media revolutions all confidently asserted that a paradise was beckoning in which advertising would finally, seamlessly and efficiently actually work.

Creative Approaches to Video Marketing - Puppies and Porn

Jonathan Heath | Posted 29.06.2014 | UK Tech
Jonathan Heath

The easier you can make it for people the better, if they can do it by just watching the content and your content is good then the battle is already won. In the past few weeks two online campaigns have executed this perfectly by utilizing two of the most popular things on the Internet: puppies & pornography.

The Quantified Mum

Andy Kahl | Posted 24.05.2014 | UK Tech
Andy Kahl

No one deserves a day of recognition for their everyday service more than mothers. But mums are equally deserving of control over being recognised online. This Mother's Day, whether you take advantage of data-driven marketing to find that perfect gift or you give the gift of privacy directly, let your browser help you show how much you care.

Think Optimisation Is Just for the Ad Ops Team? Think Again

Roger Williams | Posted 22.03.2014 | UK Tech
Roger Williams

Once upon a time, "optimisation" in the online advertising world was firmly viewed as the domain and responsibility of the advertising operations team. The direct sales team would secure the deal and the ad ops team would deliver it.

Three Must-Have Client Scripts to Help You (Gracefully) Navigate the Holidays

Ashley Ambirge | Posted 16.02.2014 | UK
Ashley Ambirge

There is only one reason for this blog post: Because your (hard-working heart) probably sucks at setting boundaries with your clients. And guess what? It's only going to get harder during the holidays.

The Difference Between a Service and a Product

Hugh Salmon | Posted 29.01.2014 | UK
Hugh Salmon

In my last post, I shared my experience of pouring hundreds of cans of beer down the drain in Vietnam due the high level of care Heineken take to ensure that every can of their lager meets their strict quality standards...

Playing Catch-up in Digital Is Not an Option

Peter Veash | Posted 16.11.2013 | UK Tech
Peter Veash

Brands must put themselves in the minds and bodies of the customer. Personalised digital customer experience ensures that brands communicate in a relevant way.

What Does Dad Really Want for Father's Day? His Web Browser May Know Better Than You Do

Andy Kahl | Posted 12.08.2013 | UK Tech
Andy Kahl

Dads can be notoriously hard to shop for - and the tired old joke of a new pair of socks or an ugly tie is important to avoid at all costs. So whether you're relying on online data collectors to help you with your shopping decisions, or you're looking to give the gift of privacy - let your web browser help make this Father's Day special.

Marketing Automation - Staying in the Lead

Preetam Kaushik | Posted 05.08.2013 | UK Tech
Preetam Kaushik

Marketing Automation has come a long way from email marketing software and powering your website with a content management system. In fact if you are still at that stage, you may have a lot of catching up to do-Marketing Automation solutions in 2013 are increasing in scope, sophistication, and scale.

A Year of Change

Brie Rogers Lowery | Posted 14.07.2013 | UK Politics
Brie Rogers Lowery

One year ago, Change.org launched in the UK. It's grown more than we could ever have predicted. Using the incredible power of storytelling and the shareability that social media offers, individuals who have never considered themselves campaigners or identified as 'political' are challenging the institutions that govern their communities, cities regions and countries.

Creating Content? Think Before You Publish

Raconteur Media | Posted 26.06.2013 | UK
Raconteur Media

Remember that blogging is just one instance in which you can create great content to achieve business goals. Whatever your platform or format, make sure content is authoritative, written by the best people and original.

Heineken Use Crowd Sourcing For Ultimate Job Interviews

Jonathan Heath | Posted 22.04.2013 | UK Tech
Jonathan Heath

Within this campaign Heineken have not only produced a quality piece of video marketing. The crowd source element has involved their social media channels lobbying for input in choosing "The Candidate" encouraging sharing and engagement and improving the virility of the piece.

'Shopable' Content: The Next Big Thing for Online Video or a Flash in the Pan?

Adam Penny | Posted 04.03.2013 | UK Tech
Adam Penny

We all love a good bit of video content. Whether in the office, on the move or at home with our family and friends, we enjoy being entertained and thi...

Need to Build a Better Business Marketing Strategy?

Oisin Browne | Posted 03.02.2013 | UK
Oisin Browne

Need to build a better business marketing strategy? To build a better business you must not only make a business marketing plan, you need to revisit and rewrite it regularly. You need to get excited about it and most importantly you must execute it.

FourSquare Loves Pubs

Mark J Daniels | Posted 24.12.2012 | UK Tech
Mark J Daniels

So, pub goers: start using FourSquare, checking in at your favourite pubs to let them know you're there, and to get your badge! And publicans, make sure your customers have got an offer on hand to get themselves that badge...

Did You Hear the One About the Plumber...

Ehud Furman | Posted 02.10.2012 | UK Tech
Ehud Furman

Plumbing emergencies don't wait until it's convenient for you. Neither does searing toothache at 3am. When you've locked yourself out of your home, it's always the middle of the night. As much as we'd like to have a handy list of emergency service people on speed-dial, the truth is, we often turn to the internet to get hold of someone in a hurry.

Video Bridges the Gap Between TV and Online Advertising

Dean Donaldson | Posted 29.09.2012 | UK Tech
Dean Donaldson

Consumers are hungry for the next thing. Technology doesn't stand still. Although we can pride ourselves on being innovative, there are still issues that must be addressed to ensure the profitability and accountability are maintained for the future growth of media.

Start Ups Must Stand Out

Matt Churchill | Posted 19.06.2012 | UK Tech
Matt Churchill

It's important for start ups to look at the story they are telling through their visual identity and the way this connects with consumers online. The ubiquitous look and feel might be current, but will it make you memorable?

Venturing Onto the Web? So, What's the Value in a Domain Name?

Tim Gibbon | Posted 24.04.2012 | UK
Tim Gibbon

Last week I looked at how a website should be periodically reviewed to ensure that it's ready to handle and manage business and promotion operations e...

Prevention Before Cure: Preparing and Keeping Your Website in Order

Tim Gibbon | Posted 18.04.2012 | UK Tech
Tim Gibbon

In competitive marketplaces the web, related social media and even mobile channels can be unforgiving. The window of opportunity to entice and maintain interest is limited if the quite straightforward approaches aren't adopted. Fail here, and the task of 'turning the frown upside down' could become an impossible mission.

How Can Social Media Buy-in Across the Board Help UK Businesses?

Tim Gibbon | Posted 03.04.2012 | UK Tech
Tim Gibbon

Achieving social media buy-in with senior management and the board can create comms harmony within an organisation, but why is this essential and why ...

2012 and the Trends Every Marketer Should be Aware of

Sri Sharma | Posted 27.03.2012 | UK
Sri Sharma

As 2011 figures are revealed, many brands are re-evaluating their 2012 spend. In light of this, here are my predictions on what will be the big things brands will be devoting their time and budget to and how brands can act to stay ahead of the game.