Endometriosis has been at my side for 20 years, chronic fatigue for a decade, and fibromyalgia has joined the party more recently. Rather than be held hostage by symptoms which can sometimes be crippling, I am aware that my business successes have my circumstances to thank, in part, for my ability to succeed.
I'm perfectly happy to let Google (and a few select others) collect, collate and monetise my data in return for the outstanding services it delivers me at no financial cost. I don't find the benefits of Facebook sufficient to allow it the same courtesy and thus, thankfully, don't have to suffer the desperate status updates of people I haven't seen in 20 years.
As the beginning of summer approaches, people all over the world are making plans for a holiday. The digital age has certainly revolutionised travel booking - a task that used to require the marrying of information from many disparate sources into a single itinerary is now accomplished in just a few clicks.
The easier you can make it for people the better, if they can do it by just watching the content and your content is good then the battle is already won. In the past few weeks two online campaigns have executed this perfectly by utilizing two of the most popular things on the Internet: puppies & pornography.
No one deserves a day of recognition for their everyday service more than mothers. But mums are equally deserving of control over being recognised online. This Mother's Day, whether you take advantage of data-driven marketing to find that perfect gift or you give the gift of privacy directly, let your browser help you show how much you care.
Dads can be notoriously hard to shop for - and the tired old joke of a new pair of socks or an ugly tie is important to avoid at all costs. So whether you're relying on online data collectors to help you with your shopping decisions, or you're looking to give the gift of privacy - let your web browser help make this Father's Day special.
Marketing Automation has come a long way from email marketing software and powering your website with a content management system. In fact if you are still at that stage, you may have a lot of catching up to do-Marketing Automation solutions in 2013 are increasing in scope, sophistication, and scale.
One year ago, Change.org launched in the UK. It's grown more than we could ever have predicted. Using the incredible power of storytelling and the shareability that social media offers, individuals who have never considered themselves campaigners or identified as 'political' are challenging the institutions that govern their communities, cities regions and countries.