Online Pr

Top PR Tips That Are Still Effective in a New Media world

Philip Keightley | Posted 14.05.2013 | UK Tech
Philip Keightley

As a new generation enters the workplace having grown up with the internet, many are savvy to the use of social media as a promotional tool. However, despite the value of maximising the opportunities offered by channels such as Google+, Twitter, Facebook and LinkedIn there are also a number of traditional public relations tools that should not be forgotten.

Nostalgia: It's Not What it Used to Be

Philip Keightley | Posted 24.10.2012 | Home
Philip Keightley

There seems to be huge appetite at the moment for nostalgia - Twitter and Facebook go crazy for images and links to toys, TV shows and other products that remind them of time gone by.

Why an Integrated Digital Marketing and PR Strategy is Important

Rachel Hawkes | Posted 24.07.2012 | UK
Rachel Hawkes

Although strategy is probably the most ridiculed business marketing terms at the moment courtesy of The Apprentice, to not see merit in creating and implementing it effectively could be at the determent of a business.