To an advertiser you are many things: you are where you are, what you read, the tools you use, the games you play, and the people you contact. This means that the data inside your smartphone is a gold mine to advertisers, and many companies have begun mining that data through tracking on mobile websites and in mobile applications.
For modern retailers, a combination of pop-ups, top-ups, pick-ups and lock-ups ensure that customers get what they want when they want it. Which means that some things haven't changed. When you think about it, getting what you want, when you want it, if you want it, isn't that much different from shopping like a seven year old child...
One of the traditional barriers to online shopping has been the fact that consumers like to hold items in their hands and examine the quality up close. Clever technologies, such as the Retina screen of the iPad, are helping the most innovative in the industry to experiment with things like textured screens to emulate the feel of items.
Pretty much anything that saves time and money now I'm a mum is generally given a big, universal thumbs up. So when I was set the challenge of spending 24 hours carrying out only online transactions and then comparing it with 24 hours entirely offline to see which one really gives you value for money, I jumped at the chance. I was surprised to hear that, whilst 43.5million adults (86%) in the UK have used the internet, 7.1million people aren't online and, as someone who is probably slightly addicted to the internet, I wondered whether I had become too dependent on online activities.