Online Traffic

What is 'Dark Social' and How Can It Be Measured?

Chris Harris | Posted 21.08.2015 | UK Tech
Chris Harris

I copied the URL into an email and sent it to her. In doing so, I was committing a 'dark social' act. But what does this simple action mean for marketing on the web, and more importantly how on earth do we track it?

Brands Need to Wake Up and Demand Verification

Donald Hamilton | Posted 02.12.2014 | UK
Donald Hamilton

It's no secret that there is a growing issue with fraudulent traffic online. In fact, millions of digital advertising pounds are wasted each year. Nonetheless, digital advertising continues to grow. According to a new report from eMarketer, digital advertising will swell by 16.7 per cent globally this year, marking the first time digital will make up more than one-quarter of media spend.