Online video has proven to be one of the Internet's most disruptive frontier's, shaking the ground beneath the feet of Hollywood and television more than any other. It's taken the power of publicity away from marketing execs and carefully-controlled promotional work and allowed honest opinions to be heard.
YouTube has brought us videos of cats and dogs, re-runs of classic TV shows and established the A-list stars of our generation. It has brought world events into our living rooms and onto our phones at the touch of a button. It will be exciting to see how the platform evolves over the next 10 years; I have no doubt that it will continue to change the way we watch, learn and interact with the world around us. Happy Birthday, YouTube.
Odd and outrageous humour has been around in advertising forever but it feels like ever since Cadbury went all post-modern with their gorilla and Old Spice began their irony laden assault on the world, that the type of 'knowing', 'Internet' humour present in both these ads has been the go-to style for many brands.
In an age when the pitch-stage governs the start of most businesses, how can entrepreneurs make sure their ideas are quickly and clearly communicated? Start-ups need to attract new visitors to their website but, rather than encouraging people to simply purchase a product, they also need to engage with prospective investors.
teve Jobs famously said "You have to start with the customer experience and work backwards to the technology - not the other way round." Try doing this with Online Video. Sometimes you watch it because it's the best way to understand something (how to tie a bowtie), sometimes because it's the only option.
It's been a year since YouTube spent $100 million on original content channels in a bid to start television 2.0. The time has come for fresh investment in their plan but this time the gatekeepers of web video are going to be somewhat more surgical with their approach.
Television is often overlooked when we think of innovation, particularly in light of the rise of PCs, smartphones and the ubiquity of the internet. All this is changing our relationship with the box, and revolutionising television. Looking ahead over the next few years what are key developments that will shake things up?
As it stands for now we are going to have to watch a public funded body blow millions on what will probably be commercial failures at the box office in order to fulfil some kind of colonialist ideology that we can impress the world with giant British productions that are purely made to stand up to whatever sequel or remake Hollywood has released that week.