Online drains take to twitter to complain that someone else just got sent a packet of biscuits and they did not. They DM people to ask how they got on the list for free biscuits and speculate as to why they were excluded. Then they start tweeting that the biscuits are all shite anyway and the people who eat them are too.
So here I am. A print journalist who still loves newspapers but will probably never work for one again. It isn't that I wouldn't want to, just that it wouldn't ever be the same. Can we put the online genie back in the bottle? Of course not and we wouldn't want to. But can we find a way to move with the times and save our newspapers for future generations? I really hope so.
Striking a balance between a relationship that's both sustainable and commercially beneficial is something all creators should consider deeply. Increasingly YouTube creators are non-controversial, jolly and relatable which acts as a death trap for misunderstanding and disappointment for beloved fans.
I heard this morning that Jonathan Agnew quit Twitter after receiving a stream of abuse on the site after a spat with Kevin Pietersen's wife. Although I haven't (yet) been wished 'death by Ebola' by an anonymous Twitter user, I've recently had the misfortune of dealing with a few Twitter trolls of my own...