In other UK industries it is generally accepted that some products are higher quality and therefore cost more, without this being seen as 'hostility' - why not in farming? It really is time for non-organic farming in the UK to stop treating any description of quality in food production as a threat to the whole industry, rather than welcome diversity.
I'm standing in the middle of a pig shed. To my left and right, I see row after row of tightly packed sows and their squealing piglets. The building is a sorry sight - hard, featureless, sometimes barely visible in the dim light. I want to leave, except I'm not actually "there". Welcome to the curious world of virtual reality.